Dec. 21 - Mtn Dew opens 'direct-to-gamer' shop | Super Bowl viewers support social justice ads

Super Bowl viewers support social justice ads, study says; Burger King sends customers $1 via Venmo to push new value menu; Campaign Trail: Rebooted Cheerios spot points to influencers' marketing power; Triller matures as marketing platform with NYX virtual pop-up shop View online | Signup | Forward

Daily Dive Dec.​ 21,​ 2020 | Today's news and insights for marketing leaders Mtn Dew opens 'direct-to-gamer' store for DTC sales, loyalty rewards The website can help parent company PepsiCo collect first-party data on younger consumers who are interested in gaming and esports. Super Bowl viewers support social justice ads, study says The Super Bowl LV experience is likely to be different from past years, with 70% of viewers avoiding parties and 60% open to social justice messaging. Burger King sends customers $1 via Venmo to push new value menu A cash-app promotion for the $1 Your Way lineup arrives as Congress is set to vote on a pandemic stimulus package some view as a short-term fix to broader economic woes. Sponsored Content by Validity Shifting your email strategy in times of disruption This report uncovers data trends from the 2020 pandemic and provides actionable insights to create a blueprint for the future. Download here. Column Campaign Trail: Rebooted Cheerios spot points to influencers' marketing power After more than 20 years, the sentimental video of a grandma and baby has reemerged thanks to a viral TikTok clip by Cori Spruiell, who has over 200,000 followers on the app. Triller matures as marketing platform with NYX virtual pop-up shop Emerging amid a surge in user-created video, Triller faces a daunting challenge — and key opportunity — in snagging brand dollars from mainstay social apps as they contend with legal battles. Study: Influencer impact up 57% amid shift to Instagram Stories, TikTok While the number of Instagram #ad posts declined this year, sponsored Stories on the platform and TikTok activity both rose, Klear found. Read more news From Our Library Playbook Third-Party Cookies Give Way to First-Party Data By studioID Survey Report Creating the Right Omnichannel Strategy for Today’s Customers By studioID Playbook Creative Automation Is a Must for E-Commerce Marketing Teams By studioID View all resources What We're Reading The Wall Street Journal From BuzzFeed to Axios, Digital Media Players Prepare for Deal Frenzy Ad Exchanger Amazon Reclaims Top Spot For DSP In Latest Advertiser Perceptions Report The Verge YouTube had the mostly unremarkable year it was looking for Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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