Dec. 18 - Unilever lifts Facebook, Twitter freeze but scrutiny remains | Cheerios reboot shows influencer power

Campaign Trail: Rebooted Cheerios spot points to influencers' marketing power; Mars extends Disney deal with M&M's 'Bite Size Holiday' series; Snap teams with Unity to expand ad reach on mobile games; Why Kraft Heinz leaders say their new strategy will drive growth beyond the pandemic View online | Signup | Forward

Daily Dive Dec.​ 18,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive's studioID How P.volve Increased Services in 2020 Explore how fitness innovator P.volve increased their service offerings and expanded their business despite COVID-19 in this on-demand webinar: Watch now.   Unilever lifts ambitious freeze on Facebook and Twitter, but scrutiny remains high Platforms targeted in the paid advertising pause — particularly Facebook — continue to face heavy criticism on fronts both reputational and regulatory.  Column Campaign Trail: Rebooted Cheerios spot points to influencers' marketing power After more than 20 years, the sentimental video of a grandma and baby has reemerged thanks to a viral TikTok clip by Cori Spruiell, who has over 200,000 followers on the app. Mars extends Disney deal with M&M's 'Bite Size Holiday' series Following three years of successful short Halloween-themed films, the brand is ramping up with four new festive entries on social media for the holidays. Sponsored Content by Validity Shifting your email strategy in times of disruption This report uncovers data trends from the 2020 pandemic and provides actionable insights to create a blueprint for the future. Download here. Snap teams with Unity to expand ad reach on mobile games Brands can now more easily reach a gaming platform with 2 billion consumers worldwide that generates 22.9 billion ad impressions a month. Why Kraft Heinz leaders say their new strategy will drive growth beyond the pandemic The CPG giant is upping its marketing spend 30% as it seeks to understand how consumers connect to its brands. Facebook reportedly developing Cameo copy to key into custom celeb video boom The feature, called Super, lets creators receive digital gifts from fans and host the types of streaming content that have grown popular during the pandemic. Read more news From Our Library Webinar - on demand 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience By studioID Trendline Developments and Trends in Holiday Shopping Playbook Third-Party Cookies Give Way to First-Party Data By studioID Webinar - on demand 2021 and Beyond: What is in Store for Retail? By studioID Playbook Three Ways To Develop A Multi-Touch Strategy For Connecting With Shoppers By studioID Playbook Creative Automation Is a Must for E-Commerce Marketing Teams By studioID View all resources What We're Reading Adweek P&G’s Marc Pritchard Discusses the Limits of How Much Good Brands Can Do Food Dive Coca-Cola to cut 2,200 jobs — most in the US — as part of restructuring Bloomberg Spotify Podcast Official to Exit in Latest Sign of Growing Pains Ad Exchanger FreeWheel Buys Beeswax Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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