Dec. 23 - EBay suits up 'Santa Sneaker Drop' in AR | How consumer expectations of brands are changing

How consumer expectations for brand experiences, personalization are changing, per Forrester; Vimeo to be spun off from IAC amid rapid growth of online video; How Sonic Drive-In swapped its iconic pitchmen for a 'pandemic-proof' campaign View online | Signup | Forward

Daily Dive Dec.​ 23,​ 2020 | Today's news and insights for marketing leaders Note from the editor Marketing Dive will not publish its regular newsletter over the holidays. However, we've prepared two special packages focused on the top trends and news of 2020 — keep an eye on your inbox ahead of the new year. Be sure to also catch up on our recent looks into how Facebook's antitrust cases could accelerate a power balance shift for social media and what Joe Biden's presidency could mean for brand marketing. Additionally, our Super Bowl tracker has returned to keep you up to date on all of the brand moves leading up to the big game. We'll return to business as usual on Monday, Jan. 4. We're excited for what's coming down the pike in 2021. In the meantime, have a happy holiday, and as always, thanks for reading. Chris Kelly Associate Editor, Marketing Dive Email EBay targets mobile shoppers with AR 'Santa Sneaker Drop' sweepstakes The online marketplace teamed with NBA star Anthony Davis to promote the web-based game and give away 500 pairs of collectible sneakers. How consumer expectations for brand experiences, personalization are changing, per Forrester While the most empowered consumers expect to become more digitally engaged with brands, they require multiple types of experiences for a richer, holistic emotional journey. Vimeo to be spun off from IAC amid rapid growth of online video The YouTube alternative's revenue and user base have surged as homebound viewers seek more digital video content during the pandemic. How Sonic Drive-In swapped its iconic pitchmen for a 'pandemic-proof' campaign Chief marketing officer Lori Abou Habib explains how the QSR shifted its focus from its long-running "Two Guys" to real families — right before COVID-19 upended the year. Read more news From Our Library Webinar - on demand 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience By studioID Trendline Developments and Trends in Holiday Shopping Survey Report Creating the Right Omnichannel Strategy for Today’s Customers By studioID Webinar - on demand 2021 and Beyond: What is in Store for Retail? By studioID View all resources What We're Reading Retail Dive Will the e-commerce boom be a bust this season? The New York Times Justice Dept. Accuses Walmart of Fueling Opioid Crisis The Wall Street Journal How Amazon Wins: By Steamrolling Rivals and Partners Ad Exchanger 6 Key Facts About The New Walgreens Ad Network TechCrunch Telegram, nearing 500 million users, to begin monetizing the app Suggest a story we should read Upcoming Event Consumer Trends in 2021: What's Actually Changing? Jan. 26, 2021 - Jan. 26, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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