Dec. 8 - Lowe's CMO on 2020's biggest lessons | Planters mascot grows up amid e-commerce push

Planters mascot reaches middle age amid e-commerce push; TikTok regular E.l.f. turns to Triller to debut branded holiday album; Bubly uplifts LBGTQ+ elders with drag performances, original song; Wendy's teams with Uber Eats on customized menus for Twitch gamers View online | Signup | Forward

Daily Dive Dec.​ 8,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Salesforce Datorama Navigate your data with confidence Get an inside look at the top growth priorities for marketers, barriers they face, and the data-driven future for today's marketing leaders in the Marketing Intelligence Report.   Note from the editor Marketing Dive is integrating 13-year-old media brand Mobile Marketer to bring readers even more of the most relevant news and insights about the marketing industry's evolution. The expanded coverage starts this week with articles about apps, influencers and other areas majorly impacting how marketers engage consumers. A new newsletter, Marketing Dive: Mobile, launches this week to examine this important segment of the industry. Subscribe here to ensure you receive the weekly dispatch's first issue, which arrives on Thursday, Dec. 10. And learn more here to see why we're making these changes. Have feedback? We'd love to hear from you. Chantal Tode Lead Editor, Marketing Dive Email Q&A Lowe's CMO on how a chaotic year strengthened the brand's purpose — and her resolve Having joined in February, Marisa Thalberg has been put through a gauntlet in 2020, but it's only affirmed her belief in the leadership role CMOs can play. Planters mascot reaches middle age amid e-commerce push The Kraft Heinz brand has almost come full circle with the evolution of its mascot, which was relaunched as Baby Nut in the lead-up to the Super Bowl. TikTok regular E.l.f. turns to Triller to debut branded holiday album The marketer has gone viral with original TikTok songs but continues to diversify its bets in launching what it says is the first campaign from a beauty brand on Triller. Sponsored Content by Iterable 83% of consumers will share their data for personalized experiences Learn how top brands are building individualized experiences with user and event data, data feeds and metadata. Download now. Bubly uplifts LBGTQ+ elders with drag performances, original song Extending LGBTQ-focused efforts beyond Pride Month may help the PepsiCo sparkling water brand avoid claims of pinkwashing. Wendy's teams with Uber Eats on customized menus for Twitch gamers The burger chain's "Never Stop Gaming Menu" includes combinations of items selected by five of the platform's most popular streamers. Opinion Caution, connection and comfort: A 2020 holiday trifecta As brands engage with consumers this year, it's imperative they find useful ways to foster connection, alleviate stress and enhance experiences, writes Connelly Partners' Hillary Williams. Marketing Dive integrates Mobile Marketer into its expanding industry coverage A new reality in which connected experiences are woven into all aspects of our lives — and are unlikely to return to pre-pandemic levels — requires a new editorial approach. Read more news BROUGHT TO YOU BY — Healthline Media 6 Food & Nutrition Trends Revealed Healthline Media is bringing forward six predictions for food & nutrition in 2021. From the "breakfast comeback" to sustainable eating, this report uncovers insights that will help marketers and brands get ahead in empowering consumer nourishment and well-being. Get the full report. From Our Library Webinar - on demand 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience By studioID Trendline Developments and Trends in Holiday Shopping Webinar - on demand General Mills Increases Category Share With Digital Demo By studioID Survey Report Is Your Influencer Strategy Delivering Results? By studioID Webinar - on demand Best Practices to Scale Customer Engagement With Conversational AI By studioID Survey Report Creating the Right Omnichannel Strategy for Today’s Customers By studioID View all resources What We're Reading The Verge Second judge says Trump can’t ban TikTok MediaPost Apple Privacy 'Nutrition Labels' Set To Take Effect On Tuesday The Wall Street Journal Nielsen Sets Timeline for Big Change in TV Ratings Digiday ‘Hard time understanding what sets them apart’: As retail media grows rapidly, advertisers are uncertain where to spend Suggest a story we should read Upcoming Events 2021 Predictions & Trends in Digital Advertising Dec. 9, 2020 - Dec. 9, 2020 | Webinar 2pm ET 2021 and Beyond: What is in Store for Retail? Dec. 10, 2020 - Dec. 10, 2020 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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