Weekender: Campaign Trail: Rebooted Cheerios spot points to influencers' marketing power

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BROUGHT TO YOU BY — Marketing Dive's studioID How P.volve Increased Services in 2020 Explore how fitness innovator P.volve increased their service offerings and expanded their business despite COVID-19 in this on-demand webinar: Watch now.   Column Campaign Trail: Rebooted Cheerios spot points to influencers' marketing power After more than 20 years, the sentimental video of a grandma and baby has reemerged thanks to a viral TikTok clip by Cori Spruiell, who has over 200,000 followers on the app. McDonald's celebrates 'Golden M' hairdo with virtual barbershop In Sweden, the chain linked an iconic 1990s haircut with its Golden Arches logo and sold out of virtual hairdressing appointments in two hours. Study: Influencer impact up 57% amid shift to Instagram Stories, TikTok While the number of Instagram #ad posts declined this year, sponsored Stories on the platform and TikTok activity both rose, Klear found. Sponsored Content by Marketing Dive's studioID How to improve email marketing conversions As email volume rises, brands risk being overlooked in a saturated landscape. Learn how to master audience segmenting and brand development in this new playbook. Short video ads impact all stages of purchase funnel, study says Six-second ads can be as effective as 15-second ones in helping brands raise awareness and lift brand preference, search intent and purchase intent. Walmart enlists top TikTok creators for first-of-its-kind shoppable livestream A one-hour variety program showcasing Walmart's holiday offerings illustrates why the retailer is interested in acquiring a stake in the platform. Panera, Pepsi bite into virtual pizza party trend Starring comedian King Bach, the push spoofs pandemic-spurred trends like virtual parties and cocktail hours on videoconferencing services such as Zoom. From Our Library Trendline Developments and Trends in Holiday Shopping Playbook Third-Party Cookies Give Way to First-Party Data By studioID Webinar - on demand 2021 and Beyond: What is in Store for Retail? By studioID Playbook Creative Automation Is a Must for E-Commerce Marketing Teams By studioID View all resources Best of What We're Reading Adweek P&G’s Marc Pritchard Discusses the Limits of How Much Good Brands Can Do Food Dive Coca-Cola to cut 2,200 jobs — most in the US — as part of restructuring Bloomberg Spotify Podcast Official to Exit in Latest Sign of Growing Pains Ad Exchanger FreeWheel Buys Beeswax Reuters Google faces third antitrust lawsuit as 30 U.S. states plan action - source The Wall Street Journal New Ad Fraud Scheme Highlights a Growing Problem for Streaming TV Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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