Dec. 16 - Tracking every Super Bowl ad | Post's Pebbles rings in New Year with Flintstones, TikTok

Post's Pebbles brand rings in New Year with Fred Flintstone and TikTok; Cookieless tracking, need for first-party data top 2021 concerns for ad buyers, IAB says; Captain Morgan bids good riddance to 2020 in revised classic holiday poem; Danone's Volvic raises the bar with Dry January giveaway View online | Signup | Forward

Daily Dive Dec.​ 16,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive's studioID How P.volve Increased Services in 2020 Explore how fitness innovator P.volve increased their service offerings and expanded their business despite COVID-19 in this on-demand webinar: Watch now.   Tracking every ad buy for Super Bowl LV Advertisers face a tricky playing field in preparing for 2021's big game, juggling uncertainty and finessing creative to strike the appropriate tone following a bleak year. Tune in here for updates on the game's ads ahead of Feb. 7. Post's Pebbles brand rings in New Year with Fred Flintstone and TikTok A golden anniversary effort for the cereal includes a role in ABC's New Year's countdown pre-show, a confetti effect on TikTok and birthday gifts for kids. Cookieless tracking, need for first-party data top 2021 concerns for ad buyers, IAB says While budgets are expected to increase, concerns about data privacy, ad tracking and cross-platform measurement remain. Sponsored Content by Iterable 10 mobile marketing campaigns every brand needs to achieve customer loyalty Learn what it takes to craft better mobile campaigns and connect with your customers. Download now. Captain Morgan bids good riddance to 2020 in revised classic holiday poem As part of a digital-focused holiday push highlighting good times to come, the Diageo-owned rum brand enlisted Josh Gad to read "'Twas the End of 2020." Danone's Volvic raises the bar with Dry January giveaway In exchange for a month's supply of water, Volvic is asking people to share the habits and recipes that are helping them keep resolutions to lead a healthier lifestyle by avoiding alcohol for a month. Read more news From Our Library Webinar - on demand 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience By studioID Trendline Developments and Trends in Holiday Shopping Playbook Third-Party Cookies Give Way to First-Party Data By studioID Webinar - on demand 2021 and Beyond: What is in Store for Retail? By studioID Playbook Three Ways To Develop A Multi-Touch Strategy For Connecting With Shoppers By studioID Playbook Creative Automation Is a Must for E-Commerce Marketing Teams By studioID Trendline Inside the mobile trends shaping retail View all resources What We're Reading Bloomberg Facebook Attacks Apple’s IOS Changes in Full-Page Newspaper Ads Adweek Cleveland and Washington Are the Future of Sports Branding The Hollywood Reporter Prince Harry, Meghan Markle Strike Spotify Podcast Deal Axios Europe triples down on tough rules for tech The Verge Twitter is shutting down its Periscope apps Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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