Plants gone potty!: This might be the thing you've been looking for...

"It's rare for anyone to value the opinions of a teenage girl."

- Billie Eilish

I get excited when I can help you.

That's why I'm fired up to tell you about a new thing I'm launching this week.

It's a weekly newsletter where each edition features one thing you can do in 15 minutes or less to better produce, promote, and profit from your creations.

The exercises and suggestions I share will be based on my own experiences and when you subscribe you'll also get access to a private Facebook group where you can connect with and learn from other creators as well.

Get more details and join the Creator Accelerator here.

I guarantee you'll find it valuable and who knows, it just might be the thing that helps you get where you want to go.

Now, on to this week's ideas...

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1. If You're Struggling With Social Media, Just Do The Opposite Of What Celebrities Do

"There's nothing wrong with talking about yourself and your experiences, but do so in ways that serve your audience more than your ego."

Don't be fooled by their follower counts - most celebrities are awful at using social media.

In this post I share seven ways to be better at social media than celebrities by doing the opposite of what they do including to post about your audience instead of yourself, use social to connect instead of promote, and post as many replies as you do posts.

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2. How Billie Eilish Creates

"I don't want to be in the pop world. I don't want to be in the alternative world, or the hip hop world, or the R&B world or whatever, you know? I want it to be...Billie Eilish kind of music. The other kind."

Not only has Billie Eilish become one of the most successful musicians on the planet, she's also one of the most unique and there's a lot you can learn from how she approaches her art.

I recently came across a couple videos that break down her creative process including one about how she and her brother wrote the song "Bury a Friend" and one where her brother gives a tour of where they make their music.

Both videos are a reminder anything (even a dentist's office) can inspire art and that constraints breed creativity.

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3. 20 Lessons In How To Attract, Sign, And Retain Clients

"The most important decision we make is the market that we choose to serve."

This is a must-read if you're in a service-based business or want to be.

Chris Sparks shares 20 lessons in how to attract, sign, and retain clients based on his own experiences building several consulting businesses.

The lessons include to obsess over game selection, optimize for conversations, and remove referral friction.

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4. 10 Writing Habits Worth Developing

"Keep your reading of contemporaries in proportion—you do not want a steady diet of contemporary literature. You already belong to your time."

There are so many more ideas around you than you realize.

Lydia Davis shares 10 writing habits worth developing including an extensive breakdown of how to notice things around you, to be mostly self-taught, and to always work from your own interest.

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5. How Craving Attention Makes You Less Creative

"If your creativity is driven by a desire to get attention, you're never going to be creatively fulfilled."

Joseph Gordon-Levitt knows plenty about what it takes to create work worthy of people's attention as well as how strong - and dangerous - the lure of social media attention can be.

In this 13-minute TED Talk video he explains how craving attention makes you less creative and what you can do to avoid falling into that trap.

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Recommendations

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My Newsletter Accelerator course will help you grow your newsletter

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Check Your Pulse by Sari Azout

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L$D by A$AP Rocky on the For The Interested playlist

Book

Hit Makers by Derek Thompson

People