Weekender: Campaign Trail: Nectar cuts through snoozy mattress marketing with 'motivational sleeper'

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Marketing Dive's Top News Weekender | Oct.​ 12,​ 2019 BROUGHT TO YOU BY — Cuebiq New Brick-and-Mortar Tactics for Growth Don’t know too much about offline intelligence but want to know more? See how you can enhance your retail efforts – read our latest comic book that breaks down all you need to know to be an expert for your brand! Download our guide here! Column Campaign Trail: Nectar cuts through snoozy mattress marketing with 'motivational sleeper' Yawn Yawnson, a new fictional spokesperson and sleep-obsessed evangelist, energizes crowds in 26 parody ads by the DTC mattress brand. DoorDash orders multichannel campaign with scannable OOH ads Wendy's, McDonald's, Chipotle and Chili's are among the restaurants featured in the delivery service's TV spots. White Claw hard seltzer cut media spending 30% as brand's popularity surged, study says Across the "malternative" category, ad spending jumped 21% as several big brands vied for a share of exploding sales. Sponsored Content by Marketing Dive Brand Studio Effective integration tips for location-based marketing Location-based data is becoming even more accurate as GPS and 5G networks improve. Leveraging this data into effective marketing campaigns can mean a strong ROI and an edge on the competition. Find out how. Skittles' 1st Halloween ad in years flips the witch's role "Annoy the Rainbow" will run online on YouTube, Hulu, Amazon, IGN and Meredith properties. Citi ad highlights girls' reactions to wage gap with #ItsAboutTime "The Moment" campaign coincides with International Day of the Girl on Oct. 11 and will include a Times Square billboard, print ads and social elements. Study: Social media overtakes print for 1st time in global ad spending Advertisers will boost their spending on social platforms 20% to hit $84 billion this year, Zenith forecasts. Leverage Online Insights for Offline Results Today’s leading location-based marketers and advertisers know that some of the most critical data they can own is offline. Here's how new offline data streams can pinpoint and elevate the impact of your campaigns. Find Out How Best of What We're Reading Digiday With a new leader, GroupM embarks on a turnaround plan Retail Dive Walmart sells ModCloth to financial firm CNBC China’s battle with the NBA could hurt Nike CIO Dive 5 GDPR pains that won't go away The New Yorker Is Amazon Unstoppable? Digiday From critic to believer: How Martin Sorrell changed his tune on Google and Facebook Suggest a story we should read From Our Library Webinar - on demand The Case for Customer Lifetime Value-Centric Advertising By Brand Studio Trendline The Changing Role of AI in Marketing Playbook Walk-Through Marketing Measures the Real Outcome of Digital Marketing By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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