Oct. 8 - LG, Tasty cook up cookie subscriptions | Skittles drops 1st Halloween ad in 5 years

Skittles' 1st Halloween ad in years flips the witch's role; Sorrell's S4 acquires Silicon Valley's largest indie agency; IPG launches martech platform Kinesso to marry Acxiom data with ad campaigns; Study: Social media overtakes print for 1st time in global ad spending View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 8,​ 2019 BROUGHT TO YOU BY — Cuebiq New Brick-and-Mortar Tactics for Growth Don’t know too much about offline intelligence but want to know more? See how you can enhance your retail efforts – read our latest comic book that breaks down all you need to know to be an expert for your brand! Download our guide here! LG and BuzzFeed's Tasty bake up cookie subscription boxes Featured recipes supposedly bake best in LG ranges and ovens, which have been designated the "Official Oven of the Tasty Kitchen." Skittles' 1st Halloween ad in years flips the witch's role "Annoy the Rainbow" will run online on YouTube, Hulu, Amazon, IGN and Meredith properties. Sorrell's S4 acquires Silicon Valley's largest indie agency Firewood, which is merging with MediaMonks, focuses on an embedded approach to marketing services and has clients including Facebook, Google and LinkedIn. IPG launches martech platform Kinesso to marry Acxiom data with ad campaigns The move could help IPG agencies better integrate technology and data-driven insights with media and creative. Study: Social media overtakes print for 1st time in global ad spending Advertisers will boost their spending on social platforms 20% to hit $84 billion this year, Zenith forecasts. Read more news Leverage Online Insights for Offline Results Today’s leading location-based marketers and advertisers know that some of the most critical data they can own is offline. Here's how new offline data streams can pinpoint and elevate the impact of your campaigns. Find Out How What We're Reading Retail Dive Walmart sells ModCloth to financial firm The Wall Street Journal YouTube Tries to Wrest Campaign Ad Dollars From Facebook and Local TV AdAge Brands missing from marketing of 'Joker' The Drum NBCU streamlines TV operations, changing Peacock leadership Adweek Group Nine Will Acquire PopSugar, as Another Media Company Gobbles Up Another Property Suggest a story we should read From Our Library Webinar - on demand The Case for Customer Lifetime Value-Centric Advertising By Brand Studio Trendline The Changing Role of AI in Marketing View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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