Sept. 7 - Gap profiles diverse tastemakers | What do Macy's and Toys R Us offer each other?

What do Macy's and the Toys R Us brand have to offer each other?; Snapchat eyes marketers with social listening tool to track trends; Three ways to create DE&I initiatives that actually work View online | Signup | Forward

Daily Dive Sept.​ 7,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Campaign Monitor Email templates that get results When it comes to email, design is important. With Campaign Monitor's drag-and-drop builder, you can create stunning emails quickly and easily. Try it for free.   Gap plays on 15 minutes of fame with fall campaign profiling diverse tastemakers The optimistic effort captures the values and social impact of individuals like "Nomadland" director Chloé Zhao in 15-second video ads. What do Macy's and the Toys R Us brand have to offer each other? The retailers are teaming up for a shop-in-shop rollout, but branding alone won't make their partnership work. Snapchat eyes marketers with social listening tool to track trends Snapchat Trends gives marketers competitive intelligence and another way to gauge consumer sentiment around a brand, product or campaign. Sponsored Content by Inmar, Inc. The impact of in-store signage on consumer purchase decisions As in-store foot traffic increases, marketers need to reach audiences based on store behaviors. Here are three shopping behaviors to consider when creating your in-store marketing strategy. Opinion Three ways to create DE&I initiatives that actually work Creating real change requires brands to focus inward instead of concentrating efforts on external messaging and branding, writes Full Circle Insights CEO Bonnie Crater. Read more news BROUGHT TO YOU BY — Stanford Online Free Webinar: Evolution of Story at Microsoft Steve Clayton, Chief Storyteller at Microsoft, will talk about his journey transforming the way Microsoft communicates, both internally and with the world. Register now! From Our Library Trendline The world of e-commerce post-pandemic Webinar - on demand Lifecycle Marketing and the 3 Biggest Points of Leverage for Consumer Brands Today Simon Data Playbook Why You Need to Throw Your Ideal Customer Profile Out the Window QuickPivot Playbook Measuring the Metrics That Matter: 3 Steps for Digital Marketers NinjaCat Playbook Have You Done Your Homework for a Profitable Back-to-School Season? Honey View all resources What We're Reading Ad Age Ex-Hyundai CMO Says Auto Brands Spend Too Much On TV Ads, Google Search The Verge TikTok reportedly overtakes YouTube in US average watch time The Wall Street Journal Nielsen’s Grip Over TV Ratings Loosens Amid Streaming Boom Suggest a story we should read Upcoming Events 5 Ways to Improve Customer Engagement: How to Use SMS Messaging to Drive List Growth, Retention, and Conversions Sept. 15, 2021 - Sept. 15, 2021 | Webinar 3pm ET The Grand Re-Opening: How Retailers Can Motivate the In-Store Shopper Sept. 23, 2021 - Sept. 23, 2021 | Webinar 2 pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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