Sept. 3 - Denny's cooks pancake pun into NIL deal | Facebook bets on fantasy gaming

Facebook deepens its gaming bet with new Fantasy Games; Jersey Mike's teams with FanHub on in-app college football trivia games; Snapchat eyes marketers with social listening tool to track trends View online | Signup | Forward

Daily Dive Sept.​ 3,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Columbia Business School Executive Education Columbia Business School Exec Ed Promote seamless customer experiences and multichannel marketing plans with the nine-month Chief Marketing Officer Program. Apply now.   Note from the editor Marketing Dive will not publish on Monday in recognition of Labor Day. We'll be back in your inbox with our regular coverage on Tuesday, Sept. 7. In the meantime, learn how Mars measures the emotional impact of video ads using AI and how agencies are adapting as the future of work takes shape. As always, thanks for reading. Chris Kelly Reporter, Marketing Dive Email Denny's celebrates college football offensive linemen with All-Pancaker Team The restaurant chain signed Name, Image and Likeness deals with four players known for making pancake blocks on the field. Facebook deepens its gaming bet with new Fantasy Games Letting users predict what will happen in sports, TV shows and pop culture could drive repeat visits while pitting Facebook against stalwarts like DraftKings and FanDuel. Jersey Mike's teams with FanHub on in-app college football trivia games The chain's tailgate tour, which was canceled last year, will be promoted to 49 participating NCAA football schools with content only accessible in its app. Sponsored Content by Inmar, Inc. The pandemic isn't slowing down back-to-school spending This year, back-to-school spending is expected to grow 16% year-over-year up to $32.5 billion dollars. Snapchat eyes marketers with social listening tool to track trends Offering more transparency into the zeitgeist, Snapchat Trends gives marketers competitive intelligence and another way to gauge consumer sentiment around a brand, product or campaign. Read more news Featured Resources FROM: Impact Influence Revenue Growth With Partnerships [ebook] Ultimate Guide to Affiliate Marketing [ebook] Ultimate Guide to Influencer Marketing [ebook] Four Ways Retailers Can Uncover Incremental Revenue From Our Library Webinar - on demand Uncovering New Customer Insights with Property Data CoreLogic Webinar - on demand The Future of Retail: Boost Customer Loyalty in the Digital World WNS Survey Report The Role of Retail Data in the Modern Shopper Journey Inmar Intelligence Trendline Why winning brands still look to agencies for help on culture Trendline The trends from 2020's holiday shopping season: what to expect in 2021 View all resources What We're Reading AdExchanger Reddit Rolls Out Conversation Ads After Discarding Programmatic Digiday 'Light at the end of the tunnel': Inside one digital agency's attempt to keep company culture intact in the midst of a pandemic Ad Age Twitter Plans New Privacy Tools to Get More People Tweeting Suggest a story we should read Upcoming Event The Grand Re-Opening: How Retailers Can Motivate the In-Store Shopper Sept. 23, 2021 - Sept. 23, 2021 | Webinar 2 pm ET Company Announcements Press releases from companies in your industry. Spanish digital giants partner to launch the largest digital Latin food site Press release from Mundo Hispanico Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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