Sept. 2 - Buffalo Wild Wings gauges crowd sentiment with AI | Hyundai, Vans head to metaverse via Roblox

Hyundai, Vans design Roblox experiences to connect through the metaverse; Chipotle gamifies loyalty program with extra perks; How Mars measures the emotional impact of video ads using AI tech View online | Signup | Forward

Daily Dive Sept.​ 2,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Columbia Business School Executive Education Columbia Business School Exec Ed Gain insights from Ivy League faculty and industry experts and guidance from a success coach in the 9-month Chief Marketing Officer Program. Apply now.   Buffalo Wild Wings gauges crowd noise with AI for sports bar competitions This is the first time IBM Watson has been used as part of head-to-head challenges between two different locations. Hyundai, Vans design Roblox experiences to connect through the metaverse The "Hyundai Mobility Adventure" is the first such activation from a global automaker and serves to familiarize players with forward-looking products. Chipotle gamifies loyalty program with extra perks The chain's new Extras feature allows members to access additional points and receive free items faster, personalized challenges and achievement badges. Sponsored Content by Cvent Dialing up your event engagement whitepaper Learn how top marketers are driving more ROI from their event channel (and you can too.) Download now. How Mars measures the emotional impact of video ads using AI tech A proprietary tool tracks eye and mouth movements so the company behind M&M's and Skittles can gauge whether a campaign is resonating or needs to be tweaked. Read more news Featured Resources FROM: Impact Influence Revenue Growth With Partnerships [ebook] Ultimate Guide to Affiliate Marketing [ebook] Ultimate Guide to Influencer Marketing [ebook] Four Ways Retailers Can Uncover Incremental Revenue From Our Library Webinar - on demand Uncovering New Customer Insights with Property Data CoreLogic Webinar - on demand The Future of Retail: Boost Customer Loyalty in the Digital World WNS Survey Report The Role of Retail Data in the Modern Shopper Journey Inmar Intelligence Trendline Why winning brands still look to agencies for help on culture Trendline The trends from 2020's holiday shopping season: what to expect in 2021 View all resources What We're Reading Vice Sweetgreen CEO: Vaccines and Masks Will Not Save Us, But Salads Might MediaPost MRC Suspends Accreditation For Both Nielsen's National And Local Ratings Services The Wall Street Journal Amazon Seeks to Hire 55,000 for Corporate, Tech Roles Suggest a story we should read Upcoming Event The Grand Re-Opening: How Retailers Can Motivate the In-Store Shopper Sept. 23, 2021 - Sept. 23, 2021 | Webinar 2 pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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