Weekender: Campaign Trail: Pringles accentuates distinct design in celebratory holiday spots

Signup | Forward Weekender Dec.​ 5,​ 2020 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Quad Can you afford a 20% revenue drain? The cost of creating marketing content across multiple channels is overtaking profitability. Marketers can't afford inefficiencies. Learn how to solve for it.   Column Campaign Trail: Pringles accentuates distinct design in celebratory holiday spots Four 10-second videos put the brand's chips and iconic tubular packaging front and center, arriving as it refreshes its logo for the first time in 20 years. Mr. Pringle gets 'glow up' for snack brand's first packaging refresh in 20 years Streamlined design and iconography for the crisp label come as parent company Kellogg looks to sustain pandemic-driven sales momentum. PepsiCo's in-house technology informs radical shift to digital An internal measurement system called ROI Engine has guided the marketer's recent decisions to place bigger bets on streaming and e-commerce, while saving the organization millions. Sponsored Content by Validity Shifting your email strategy in times of disruption This report uncovers data trends from the 2020 pandemic and provides actionable insights to create a blueprint for the future. Download here. 6 months later: Activist marketing takeaways from Nike, Ben & Jerry's calls for racial justice Analyzing brand messages supporting Black Lives Matter, Gartner found terms like White supremacy alienated consumers — but an ad's reception doesn't tell the full story. Winners and losers of Black Friday 2020 Online sales, curbside and store pickup all surged as a sales event defined by the pandemic took shape. Coca-Cola salutes 'holiday heroes' with personalized soda bottles With the pandemic upending traditions, a brand that's intertwined with the holidays is offering fans a way to acknowledge people who deserve thanks. Featured Resources FROM: Sage Intacct Your Toolkit for Marketing Success in 2021 [Webinar] A New Era in Time Entry [eBook] 2020 Professional Services Maturity Benchmark [Whitepaper] Why Financially-Minded Project Managers Outperform Their Peers From Our Library Webinar - on demand How to Deliver a Contactless Holiday Experience By studioID Trendline Developments and Trends in Holiday Shopping Webinar - on demand General Mills Increases Category Share With Digital Demo By studioID Playbook Third-Party Cookies Give Way to First-Party Data By studioID Survey Report Is Your Influencer Strategy Delivering Results? By studioID View all resources Best of What We're Reading The Verge Warner Bros. will release all of its new 2021 movies simultaneously on HBO Max The Wall Street Journal 9-Year-Old YouTube Star Ryan Kaji Opens Virtual World on Roblox Axios YouTube makes changes to limit hate speech and boost inclusion The Wall Street Journal Judge in Google Antitrust Case Weighs How to Protect Business Secrets Adweek Bud Light Will Sponsor First-Ever Branded Bet in the US With FanDuel MediaPost LinkedIn Sued Over Incorrect Ad Metrics Suggest a story we should read Upcoming Event 2021 and Beyond: What is in Store for Retail? Dec. 10, 2020 - Dec. 10, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip