Dec. 4 - Campbell's Soup seeks to save snow days | Warm emotions dominate 2020 holiday ads

Heartfelt, wholesome emotions dominate 2020 holiday ads, study finds; Campaign Trail: Pringles accentuates distinct design in celebratory holiday spots; Huggies, Scary Mommy cater to night-owl new mothers with Hulu comedy series; Bagel Bites seeks 'bopper' to remix its jingle View online | Signup | Forward

Daily Dive Dec.​ 4,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Can you afford a 20% revenue drain? The cost of creating marketing content across multiple channels is overtaking profitability. Marketers can't afford inefficiencies. Learn how to solve for it.   Campbell's Soup pushes to save snow days from virtual classes The effort comes as some schools have deemed snow days unnecessary when kids are staying home and logging into virtual classes due to the pandemic. Heartfelt, wholesome emotions dominate 2020 holiday ads, study finds Brands are ramping up familiar tones in their seasonal spots as they look to connect emotionally with consumers at the end of a tough year. Column Campaign Trail: Pringles accentuates distinct design in celebratory holiday spots Four 10-second videos put the brand's chips and iconic tubular packaging front and center, arriving as it refreshes its logo for the first time in 20 years. Sponsored Content by Pepperjam Winning marketers know that in affiliate, content is king The surge in content partner performance isn't a trend. It's a steady rise, and working with content partners and influencers is top priority for winning CMOs. Download the Ebook. Huggies, Scary Mommy cater to night-owl new mothers with Hulu comedy series "Up Early Tonight" emulates late-night shows and signals how marketers like Kimberly-Clark are adjusting content strategy for the streaming boom. Bagel Bites seeks 'bopper' to remix its jingle Other brands have created unique gigs and sought new songs and slogans from consumers stuck at home and looking for ways to entertain themselves. Read more news Featured Resources FROM: Sage Intacct Your Toolkit for Marketing Success in 2021 [Webinar] A New Era in Time Entry [eBook] 2020 Professional Services Maturity Benchmark [Whitepaper] Why Financially-Minded Project Managers Outperform Their Peers From Our Library Webinar - on demand How to Deliver a Contactless Holiday Experience By studioID Webinar - on demand Keeping Up with COVID-19 Signage to Improve the Customer Experience By studioID Trendline Developments and Trends in Holiday Shopping Webinar - on demand General Mills Increases Category Share With Digital Demo By studioID Playbook Third-Party Cookies Give Way to First-Party Data By studioID Survey Report Is Your Influencer Strategy Delivering Results? By studioID View all resources What We're Reading The Verge Warner Bros. will release all of its new 2021 movies simultaneously on HBO Max The Wall Street Journal 9-Year-Old YouTube Star Ryan Kaji Opens Virtual World on Roblox Axios YouTube makes changes to limit hate speech and boost inclusion Suggest a story we should read Upcoming Event 2021 and Beyond: What is in Store for Retail? Dec. 10, 2020 - Dec. 10, 2020 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. OvareGroup Expands Florida Presence With Addition of Julian Roca Press release from OvareGroup Post a press release Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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