 Dec. 1, 2020 | Today's news and insights for marketing leaders Donations of pre-lit Christmas trees to those impacted by the pandemic as well as a social media tree lighting push reflect how the retailer continues to focus on local communities. |
The "most hostile" year in four decades for advertising has hit traditional media particularly hard while online video advertising's growth is stronger than previously forecast. |
Timed around Giving Tuesday donation drives, the event shows how marketers continue to shift toward virtual activations. |
To put yourself in the best position to boost CLV, it's important to examine the data foundation supporting your marketing efforts. Here are three ways to bolster your data strategy and keep customers happy.
| Opinion For retailers that aren't Amazon and Walmart, it may be wise to align on measurement and attribution standards that unify silos, writes Inmar Intelligence's Aaron Kechley. |
An internal measurement system called ROI Engine has guided the marketer's recent decisions to place bigger bets on streaming and e-commerce, while saving the organization millions. |
Online sales, curbside and store pickup all surged as a sales event defined by the pandemic took shape. | Featured Resources FROM: Sage Intacct | Your Toolkit for Marketing Success in 2021 | | From Our Library Webinar - on demand By studioID |
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View all resources What We're Reading  CNBC |
 Ars Technica |
 The New York Times |
 Variety | Upcoming Event Dec. 1, 2020 - Dec. 1, 2020 | Webinar 2pm ET
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