Dec. 1 - Lowe's brings Christmas spirit to NFL hometowns | 2020's ad spend retraction worse than expected

Ad spend retraction due to COVID-19 worse than expected: WARC; Campbell, Target team on Madden NFL tournament fighting food insecurity; The rise of retail media networks calls for standardization; PepsiCo's in-house technology informs radical shift to digital View online | Signup | Forward

Daily Dive Dec.​ 1,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Can you afford a 20% revenue drain? The cost of creating marketing content across multiple channels is overtaking profitability. Marketers can't afford inefficiencies. Learn how to solve for it.   Lowe's helps NFL players bring Christmas spirit to their hometowns Donations of pre-lit Christmas trees to those impacted by the pandemic as well as a social media tree lighting push reflect how the retailer continues to focus on local communities. Ad spend retraction due to COVID-19 worse than expected: WARC The "most hostile" year in four decades for advertising has hit traditional media particularly hard while online video advertising's growth is stronger than previously forecast. Campbell, Target team on Madden NFL tournament fighting food insecurity Timed around Giving Tuesday donation drives, the event shows how marketers continue to shift toward virtual activations. Sponsored Content by LiveRamp Optimize your data strategy for customer loyalty To put yourself in the best position to boost CLV, it's important to examine the data foundation supporting your marketing efforts. Here are three ways to bolster your data strategy and keep customers happy. Opinion The rise of retail media networks calls for standardization For retailers that aren't Amazon and Walmart, it may be wise to align on measurement and attribution standards that unify silos, writes Inmar Intelligence's Aaron Kechley. PepsiCo's in-house technology informs radical shift to digital An internal measurement system called ROI Engine has guided the marketer's recent decisions to place bigger bets on streaming and e-commerce, while saving the organization millions. Winners and losers of Black Friday 2020 Online sales, curbside and store pickup all surged as a sales event defined by the pandemic took shape. Read more news Featured Resources FROM: Sage Intacct Your Toolkit for Marketing Success in 2021 [Webinar] A New Era in Time Entry [eBook] 2020 Professional Services Maturity Benchmark [Whitepaper] Why Financially-Minded Project Managers Outperform Their Peers From Our Library Webinar - on demand How to Deliver a Contactless Holiday Experience By studioID Webinar - on demand Keeping Up with COVID-19 Signage to Improve the Customer Experience By studioID Playbook Third-Party Cookies Give Way to First-Party Data By studioID View all resources What We're Reading CNBC Under Armour launches a brand with NBA star Steph Curry to better compete with Nike's Jordan Ars Technica Ajit Pai announces departure from FCC after four-year deregulatory blitz The New York Times 'Thumb-Stopping,' 'Humaning,' 'B4H': The Strange Language of Modern Marketing Variety NFL's Cardinals-49ers Game on Dec. 26 Will Be on Amazon Prime Video — Not National TV Suggest a story we should read Upcoming Event General Mills Increases Category Share With Digital Demo Dec. 1, 2020 - Dec. 1, 2020 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Stravito unveils smart information discovery powered by AI Press release from Stravito Post a press release Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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