Weekender: Burger King milkshake tweet took things too far, UK ad watchdog rules

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Marketing Dive's Top News Weekender | Oct.​ 5,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Leverage Your Online Data for Offline Results Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. Learn more. Burger King milkshake tweet took things too far, UK ad watchdog rules The now-banned message, intended to be tongue in cheek, came amid political figures being pelted with milkshakes. Acura targets performance-minded young drivers on Amazon, Bustle and Thrillist "Less Talk, More Drive" features partnerships with publishers like Donut Media, a YouTube channel with 2.57 million subscribers. Coca-Cola partners with Diesel on recycled clothing collection Scanning any recycling logo worldwide opens a hidden shopping page on Diesel.com where the merchandise is available. MARKETING DIVE TRENDLINE Is artificial intelligence the next frontier for marketers? Global spending on AI is expected to double over the next few years, as marketers seek to harness AI and integrate it into each channel. Follow our Trendline to see how top companies are leveraging AI. Read the Trendline. Study: Diversity in ads correlates to gains in revenue, brand perception Those with the highest diversity scores showed an 83% higher consumer preference, according to Deloitte-owned agency Heat. Marketers expect budget increases in 2020 despite warning signs, Gartner says A new survey indicates the confidence could be misplaced, as budgets this year dropped below 11% of company revenue for the first time since 2014. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Do people 'f---ing hate' ads? Marketers look to embed brands in culture as aversion grows Pointed comments kicked off Advertising Week and lingered over a conference that touted promising new sponsorship models on channels like esports and TikTok. Deep Dive Virtual ambassadors cloud already murky legal picture for influencer marketing Whether or not CGI avatars have staying power, they're raising questions around the increasingly blurred lines between content and ads in digital media. Best of What We're Reading Recode The two ad companies that place all those boxes at the bottom of web pages are combining Digiday ‘We’re in a wait-and-see mode’: At the ANA conference, marketers feel uncertainty over looming CCPA regulation Adweek Tide's 4-Week 'Laundry Night' Campaign Wraps Up With a Bud Knight Tie-in The Drum P&G turns to Disney and Target to solve its ‘linear TV crisis’ AdAge What to expect at a more freewheeling-than-usual ANA confab this week The Drum Target’s CMO is turning his attention on audio branding Suggest a story we should read From Our Library Playbook Using Location Data to Understand the Offline Impacts of Online Efforts By Brand Studio Webinar - on demand The Case for Customer Lifetime Value-Centric Advertising By Brand Studio Trendline The Changing Role of AI in Marketing View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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