Oct. 3 - Marketers counter ad aversion with culture | Porsche, McDonald's join 'Star Wars' push

Porsche, McDonald's among big brands boarding 'Rise of Skywalker' promo train; Reese's scares up interactive Halloween experience with Facebook and Neil Patrick Harris; CTV generates twice as many video ad impressions as mobile, study says; Samsung highlights diversity to celebrate Galaxy's 10th anniversary View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 3,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Leverage Your Online Data for Offline Results Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. Learn more. Deep Dive Do people 'f---ing hate' ads? Marketers look to embed brands in culture as aversion grows Pointed comments kicked off Advertising Week and lingered over a conference that touted promising new sponsorship models on channels like esports and TikTok. Porsche, McDonald's among big brands boarding 'Rise of Skywalker' promo train With a seamless integration in mind, filmmakers and Lucasfilm's Industrial Light & Magic visual effects studio were part of the ad development process. Reese's scares up interactive Halloween experience with Facebook and Neil Patrick Harris The Hershey candy brand is asking Facebook and Instagram users to participate in its livestreamed haunted house. Sponsored Content by Oracle Netsuite Report: 2019 digital media pocket roadmap See what flashy digital attractions worked last year and gain insight for 2019. Download the roadmap now. CTV generates twice as many video ad impressions as mobile, study says Video ad impressions on connected TVs grew to 50% of the total in Q2 from 31% a year earlier. Samsung highlights diversity to celebrate Galaxy's 10th anniversary A multichannel campaign includes tie-ins with Fox and ESPN, "Fortnite" and a digital exhibition about Latinx artists. Deep Dive Turning back time: How brands tap into nostalgia to build their future From Hostess Brands' Twinkies to B&G Foods' Green Giant vegetables, CPG companies are getting sentimental in an effort to cut marketing expenses and urge customers to open their wallets. Read more news What We're Reading The Drum P&G turns to Disney and Target to solve its ‘linear TV crisis’ The Hollywood Reporter Vice Media to Acquire Refinery29 Adweek Deutsch North America CEO Mike Sheldon Is Leaving the Agency After 22 Years Mediapost Nevada Privacy Law Goes Into Effect Recode The two ad companies that place all those boxes at the bottom of web pages are combining Suggest a story we should read From Our Library Playbook Using Location Data to Understand the Offline Impacts of Online Efforts By Brand Studio Webinar - on demand The Case for Customer Lifetime Value-Centric Advertising By Brand Studio Trendline The Changing Role of AI in Marketing View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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