Oct. 2 - Burger King milkshake tweet crosses line | How nostalgia powers brands

Turning back time: How brands tap into nostalgia to build their future; Marketers expect budget increases in 2020 despite warning signs, Gartner says; Study: Diversity in ads correlates to gains in revenue, brand perception; Volvo keys into 'Badass Women' for new video series sponsorship View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 2,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Leverage Your Online Data for Offline Results Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. Learn more. Burger King milkshake tweet took things too far, UK ad watchdog rules The now-banned message, intended to be tongue in cheek, came amid political figures being pelted with milkshakes. Deep Dive Turning back time: How brands tap into nostalgia to build their future From Hostess Brands' Twinkies to B&G Foods' Green Giant vegetables, CPG companies are getting sentimental in an effort to cut marketing expenses and urge customers to open their wallets. Marketers expect budget increases in 2020 despite warning signs, Gartner says A new survey indicates the confidence could be misplaced, as budgets this year dropped below 11% of company revenue for the first time since 2014. Sponsored Content by Jumpshot What is the future for Google and competitors' search offerings? Cutting to the core of how to thrive in today's digital e-commerce industry. Study: Diversity in ads correlates to gains in revenue, brand perception Those with the highest diversity scores showed an 83% higher consumer preference, according to Deloitte-owned agency Heat. Volvo keys into 'Badass Women' for new video series sponsorship First a column and then a radio show, the series features figures like soccer champion Megan Rapinoe and comedian Phoebe Robinson. MediaMath corrals agencies, publishers and ad tech for 'transparent' media supply chain Rubicon Project, Havas Media, IBM Watson and others have partnered to create a fully accountable alternative to Google and Facebook. Deep Dive Virtual ambassadors cloud already murky legal picture for influencer marketing Whether or not CGI avatars have staying power, they're raising questions around the increasingly blurred lines between content and ads in digital media. Read more news What We're Reading Digiday ‘There’s no excuse for a wild west industry’: Ad buyers bemoan measurement of esports audiences AdAge What to expect at a more freewheeling-than-usual ANA confab this week The Verge TwitchCon was a reminder that streamers are big business Restaurant Business Robert Gibbs to leave McDonald's Suggest a story we should read From Our Library Playbook Using Location Data to Understand the Offline Impacts of Online Efforts By Brand Studio Webinar - on demand The Case for Customer Lifetime Value-Centric Advertising By Brand Studio Trendline The Changing Role of AI in Marketing View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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