Oct. 14 - McConaughey's Wild Turkey debuts IGTV series | Sabra's hummus pop-up

Sabra opens pop-up restaurant in NYC to showcase hummus dishes; Marmite tries to hypnotize haters with new 'Mind Control' ads; HBO turns popular shows into PSAs around mental illness; Campaign Trail: Nectar cuts through snoozy mattress marketing with 'motivational sleeper' View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 14,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Mobilizing Customers with Walk-Through Marketing The next evolution of location-based marketing empowers you to build digital campaigns that get real customers to walk through the door. Find out how in our new playbook. Wild Turkey, Complex partner on social video series starring McConaughey The actor and creative director for the Campari brand interviews cultural influencers in "Talk Turkey," which streams on Complex's IGTV page. Sabra opens pop-up restaurant in NYC to showcase hummus dishes "Whirled Peas" features a menu of original dishes created by celebrity chefs who use hummus as a key ingredient. Marmite tries to hypnotize haters with new 'Mind Control' ads A campaign acknowledging the yeasty spread's divisive reputation includes the chance to win a trip to London for a hypnosis session. Sponsored Content by Collective Bias How to meet your target market under the media mistletoe Don't let your marketing messaging muffled by the competition’s jingling bells. Adjust your brand's content marketing strategy accordingly to make sure your holiday marketing season is merry⁠—and profitable. HBO turns popular shows into PSAs around mental illness Bumper ads indicate what mental health disorders are depicted in "Barry," "Girls" and other shows while a doctor comments on relevant scenes. Column Campaign Trail: Nectar cuts through snoozy mattress marketing with 'motivational sleeper' Yawn Yawnson, a new fictional spokesperson and sleep-obsessed evangelist, energizes crowds in 26 parody ads by the DTC mattress brand. Opinion It's time for advertisers to reconsider the legacy agency relationship Returning to the long-term partnerships of a bygone era could bring quantifiable value and trust back to brands, writes Agency Mania Solutions' Bruno Gralpois. Read more news BROUGHT TO YOU BY — 3BL Forum Join the Conference That’s Unlike Any Other 3BL Forum is a two-day conversation designed to share candid perspectives behind corporate decision-making in this rapidly changing business environment. 100+ speakers will explore the most pressing social and business issues. Join us. What We're Reading AdExchanger California AG Drops Highly Anticipated First Draft Of CCPA Implementation Regs VentureBeat Anheuser-Busch, brand sponsorships, and esports: Jump in, the beer is fine AdAge Reddit strikes sharing deal with Snap Suggest a story we should read From Our Library Playbook Walk-Through Marketing Measures the Real Outcome of Digital Marketing By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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