Oct. 11 - Bacardi spins plastic into vinyl records | Top YouTube ads of Q3

Campaign Trail: Nectar cuts through snoozy mattress marketing with 'motivational sleeper'; Verizon's 'Made Up Family Montage' tops YouTube ad leaderboard in Q3; A 'painful situation': Publicis' dire Q3 results accentuate sluggish transformation; Coors Light uncaps limited-edition Jonas Brothers brew View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 11,​ 2019 BROUGHT TO YOU BY — Cuebiq New Brick-and-Mortar Tactics for Growth Don’t know too much about offline intelligence but want to know more? See how you can enhance your retail efforts – read our latest comic book that breaks down all you need to know to be an expert for your brand! Download our guide here! Bacardi upcycles plastic straws by turning them into vinyl records Single-use plastic straws collected from 55 bars will transform into limited-edition records featuring Major Lazer and Anitta. Column Campaign Trail: Nectar cuts through snoozy mattress marketing with 'motivational sleeper' Yawn Yawnson, a new fictional spokesperson and sleep-obsessed evangelist, energizes crowds in 26 parody ads by the DTC mattress brand. Verizon's 'Made Up Family Montage' tops YouTube ad leaderboard in Q3 Agency McCann created the 30-second spot, which got 38 million views, to show how phone plans can be customized for individual family members. Sponsored Content by Marketing Dive Brand Studio Closing the gap between online campaigns and in-store results Tracking the impact of digital marketing sales in the real world has always been a challenge. Find out how the next evolution of location-based marketing enables you to connect digital marketing and in-store outcomes. Learn more. A 'painful situation': Publicis' dire Q3 results accentuate sluggish transformation Releasing earnings early, the company forecast full-year organic revenue growth will drop 2.5%. Investors appear to be growing flustered. Coors Light uncaps limited-edition Jonas Brothers brew As the band tries to make a comeback, Coors Light hopes to win over fans and drive sales by plastering their faces on beer bottles. Retailers spent 6% less on holiday ads in 2018, Kantar finds Though retailers overall are cutting advertising budgets, digital and social media saw the greatest growth last year. Opinion The 'Joker' movement is no joke for brands Inspired by the hit film, StrawberryFrog's Scott Goodson explains how to crystallize and spark a brand movement. Read more news Leverage Online Insights for Offline Results Today’s leading location-based marketers and advertisers know that some of the most critical data they can own is offline. Here's how new offline data streams can pinpoint and elevate the impact of your campaigns. Find Out How What We're Reading Adweek Frito-Lay Names Rachel Ferdinando as New CMO The New Yorker Is Amazon Unstoppable? Digiday From critic to believer: How Martin Sorrell changed his tune on Google and Facebook Reuters Houston Rockets Nike merchandise disappears from China stores Suggest a story we should read From Our Library Webinar - on demand The Case for Customer Lifetime Value-Centric Advertising By Brand Studio Trendline The Changing Role of AI in Marketing Playbook Walk-Through Marketing Measures the Real Outcome of Digital Marketing By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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