Oct. 10 - White Claw slashes ad spend amid sales surge | Citi's wage gap campaign

Citi ad highlights girls' reactions to wage gap with #ItsAboutTime; Subway names new CMO as chain looks for turnaround; Hotels.com taps Lisa Frank for pop-up penthouse appealing to '90s kids; The 'Joker' movement is no joke for brands View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 10,​ 2019 BROUGHT TO YOU BY — Cuebiq New Brick-and-Mortar Tactics for Growth Don’t know too much about offline intelligence but want to know more? See how you can enhance your retail efforts – read our latest comic book that breaks down all you need to know to be an expert for your brand! Download our guide here! White Claw hard seltzer cut media spending 30% as brand's popularity surged, study says Across the "malternative" category, ad spending jumped 21% as several big brands vied for a share of exploding sales. Citi ad highlights girls' reactions to wage gap with #ItsAboutTime "The Moment" campaign coincides with International Day of the Girl on Oct. 11 and will include a Times Square billboard, print ads and social elements. Subway names new CMO as chain looks for turnaround Carrie Walsh is the first permanent marketing chief in several months and joins the company after it shuttered 1,100 stores last year. Sponsored Content by Oracle Netsuite Report: 2019 digital media pocket roadmap See what flashy digital attractions worked last year and gain insight for 2019. Download the roadmap now. Hotels.com taps Lisa Frank for pop-up penthouse appealing to '90s kids The promotion behind the Los Angeles flat uses two tactics — nostalgia and branded hotel experiences — to attract millennials. Opinion The 'Joker' movement is no joke for brands Inspired by the hit film, StrawberryFrog's Scott Goodson explains how to crystallize and spark a brand movement. Amazon assures marketers it can help them build brands at first-ever AdCon event The invite-only event, first reported on by CNBC, focused on more holistic Amazon strategies achieved through products like video in search.  Read more news Leverage Online Insights for Offline Results Today’s leading location-based marketers and advertisers know that some of the most critical data they can own is offline. Here's how new offline data streams can pinpoint and elevate the impact of your campaigns. Find Out How What We're Reading The Wall Street Journal Facebook CEO to Testify at House Panel About Libra MediaPost OpenAP Market Opens For Targeted Buys Across Digital, Linearby Digiday The great unbundling: Why some high-priced strategic ad tech deals could unravel Variety Most Americans Don’t Know That Facebook Owns Instagram and WhatsApp Suggest a story we should read From Our Library Webinar - on demand The Case for Customer Lifetime Value-Centric Advertising By Brand Studio Trendline The Changing Role of AI in Marketing Playbook Walk-Through Marketing Measures the Real Outcome of Digital Marketing By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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