Oct. 1 - Virtual influencers cloud legal landscape | Coca-Cola, Diesel co-market recycled apparel

Coca-Cola partners with Diesel on recycled clothing collection; Chocolatier Russell Stover sings its way to 1st campaign in 2 decades; Intel hires Karen Walker as CMO amid stronger focus on B2B marketing View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 1,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Leverage Your Online Data for Offline Results Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. Learn more. Deep Dive Virtual ambassadors cloud already murky legal picture for influencer marketing Whether or not CGI avatars have staying power, they're raising questions around the increasingly blurred lines between content and ads in digital media. Coca-Cola partners with Diesel on recycled clothing collection Scanning any recycling logo worldwide opens a hidden shopping page on Diesel.com where the merchandise is available. Chocolatier Russell Stover sings its way to 1st campaign in 2 decades The 86-year-old brand hopes to update its image with a new generation of chocolate lovers by partnering with a musical influencer. Sponsored Content by Jumpshot What is the future for Google and competitors' search offerings? Cutting to the core of how to thrive in today's digital eCommerce industry. Intel hires Karen Walker as CMO amid stronger focus on B2B marketing Previously Cisco's CMO, Walker oversaw the company's shift to a hybrid business model of selling hardware, software and services. Read more news What We're Reading Adweek Tide's 4-Week 'Laundry Night' Campaign Wraps Up With a Bud Knight Tie-in The Drum Sainsbury's CEO departs for WPP finance role Los Angeles Times California will allow college athletes to profit from endorsements under bill signed by Newsom MediaPost WeWork's Conductor To Keep Its Plan To Spin Off From Parent Suggest a story we should read From Our Library Playbook Using Location Data to Understand the Offline Impacts of Online Efforts By Brand Studio Webinar - on demand The Case for Customer Lifetime Value-Centric Advertising By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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