June 6 - CMOs increase AI investments | Airbnb names new CMO

Airbnb names new CMO on tails of major platform overhaul; TikTok leans on AI, search in bid to advertisers at annual summit; Chipotle’s brand chief on turning up the heat where brand meets culture View online | Signup

Daily Dive June​ 6,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Best Practices for Maximizing Marketing ROI Shrinking budgets, leaner teams, and tighter deadlines are the new normal. Discover how to leverage your data to keep up in this webinar.   CMOs increase AI investments: Here’s what the numbers say Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston Consulting Group’s research. Airbnb names new CMO on tails of major platform overhaul Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and experiences. TikTok leans on AI, search in bid to advertisers at annual summit The platform announced a slew of new features including branding solutions, automation tools and an artificial intelligence-powered Search Center. TRENDLINE The rise of online marketplaces Marketplaces have become a popular addition to a company’s standard business model. Explore how retailers like Best Buy and Ulta Beauty are preparing to launch marketplaces of their own in this Trendline. Chipotle’s brand chief on turning up the heat where brand meets culture The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease since the pandemic. Read more news Capture Today’s Consumer Amid Media Competition In today’s media-saturated world, capturing consumer attention is more challenging than ever. Learn how on-the-go video drives more reach, ad effectiveness and measurable impact in this playbook. Download Now From Our Library Webinar - on demand How to Take Your Retail Media Network to the Next Level Custom content for Kevel Trendline AI’s impact on marketing strategies Supported by ZetaGlobal Playbook Capturing Consumer Attention in a Fragmented Media Landscape Custom content for GSTV View all resources What We’re Reading The Wall Street Journal The Stanley Cup’s Viral Moment May Be Waning. A New Brand Chief Has a Plan. Digiday Madison and Wall’s Brian Wieser warns: the U.S. ad market is up, but the cliff’s still there Retail Dive Discounts motivate TikTok Shop shoppers Suggest a story we should read Upcoming Events 11 JUN Virtual Event | 6 a.m. ET New-School ABM: Concrete Solutions for Busted Tactics Presented by Informa TechTarget 12 JUN Webinar | 1 p.m. ET Scaling Brand-Safe UGC with Kendo Brands and Aura Frames Presented by Statusphere Company Announcements Press releases from companies in your industry. Caitlin Clark, LeBron James named America's favorite athletes: YouGov report Press release from YouGov America Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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