June 2 - Celsius targets active lifestyles | PepsiCo eyes global audiences with Formula 1

PepsiCo looks for global audiences with Formula 1 deal; RXBar scrubs corporate jargon from social feeds in battle against B.S.; Campaign Trail: Sanpellegrino taps ‘Sopranos’ stars to say ‘ciao’ View online | Signup

Daily Dive June​ 2,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Best Practices for Maximizing Marketing ROI Shrinking budgets, leaner teams, and tighter deadlines are the new normal. Discover how to leverage your data to keep up in this webinar.   Celsius targets active lifestyles in brand’s largest campaign to date The energy drink is marketing around a wider definition of fitness that moves beyond athletes and gym-goers. PepsiCo looks for global audiences with Formula 1 deal Sting Energy, Gatorade and Doritos will be featured in a deal with a sport that generated more than $2 billion in total sponsorship revenue last year. RXBar scrubs corporate jargon from social feeds in battle against B.S. Wannabe thought leadership posts shared on platforms like LinkedIn land in the crosshairs of the Kellanova brand’s Chrome web extension. Sponsored Content by Marketing Dive’s studioID Maximize engagement with a hybrid marketing strategy Unlike an unending tide of emails, direct mail is more memorable and trusted by consumers. Discover nine actionable ways to combine direct mail and digital marketing for maximum impact in this infographic. Column Campaign Trail: Sanpellegrino taps ‘Sopranos’ stars to say ‘ciao’ Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York. Read more news 7 Signs Your Brand Needs a Rebrand To succeed in the age of TikTok trends and viral moments, marketers must rethink how they treat their brands. Explore the pillars of a successful brand reinvention and how to stay agile in this playbook. Download Now From Our Library Webinar - on demand How to Take Your Retail Media Network to the Next Level Custom content for Kevel Trendline AI’s impact on marketing strategies Supported by ZetaGlobal Playbook Capturing Consumer Attention in a Fragmented Media Landscape Custom content for GSTV View all resources What We’re Reading The Wall Street Journal Meta Aims to Fully Automate Ad Creation Using AI Digiday Pride, but no budget: LGBTQ+ creators hit by ad spend drop Adweek Marriott Taps Former General Mills CMO Brad Hiranaga for Global Experience Role Suggest a story we should read Upcoming Events 11 JUN Virtual Event | 6 a.m. ET New-School ABM: Concrete Solutions for Busted Tactics Presented by Informa TechTarget 12 JUN Webinar | 1 p.m. ET Scaling Brand-Safe UGC with Kendo Brands and Aura Frames Presented by Statusphere Company Announcements Press releases from companies in your industry. In Honor of Mental Health Awareness Month, MAKE Wellness Highlights CALM Press release from MAKE Wellness Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Informa TechTarget. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of TechTarget, Inc. and its subsidiaries, 275​ Grove St. Newton, MA, 02466 US. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip

This site is owned and operated by TechTarget, Inc. and its subsidiaries.