June 16 - Cinnamon Toast Crunch’s killer take on nostalgia | PepsiCo’s in-house agency finds social partner

PepsiCo taps VaynerMedia to evolve in-house agency model; Can Acxiom and Snowflake break the data black box where others failed?; Jack in the Box links with T-Pain for Fortnite map, Twitch livestream; Campaign Trail: Oura asks consumers to give them the finger View online | Signup

Daily Dive June​ 16,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Zeta Global You’ve got questions? Zeta has answers Part of Zeta’s AI-powered Marketing Cloud, Zeta Answers automates the gap between insights and action. Learn more.   Why Cinnamon Toast Crunch is giving 2000s nostalgia a moody, deadly spin The General Mills brand updated the cannibalistic cereal squares of past ads, amping up dark humor and true crime elements favored by Gen Z. PepsiCo taps VaynerMedia to evolve in-house agency model A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around social media. Can Acxiom and Snowflake break the data black box where others failed? The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision to keep third-party cookies. Sponsored Content by Dun & Bradstreet The importance of quality third-party data in AI-driven personalization AI needs fuel - why high-quality third-party data is key to smarter, real-time personalization. Jack in the Box links with T-Pain for Fortnite map, Twitch livestream The partnership promotes a limited-edition, late-night Munchie Meal and builds on a “So Munch More” platform launched earlier this year. Column Campaign Trail: Oura asks consumers to give them the finger The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop Nice&Frank. Read more news Utilizing Rewards in Customer Acquisition and Retention To acquire and retain lifelong consumers, companies will need to embrace efficient, effective, and consumer-centric ways to reach and engage customers. Learn how in this report. Download Now From Our Library Webinar - on demand How to Take Your Retail Media Network to the Next Level Custom content for Kevel Trendline AI’s impact on marketing strategies Supported by ZetaGlobal Playbook Capturing Consumer Attention in a Fragmented Media Landscape Custom content for GSTV Survey Report The Power of Rewards in Customer Acquisition and Retention Custom content for Fetch Playbook From awareness to action: A guide to holistic marketing Custom content for First Media View all resources What We’re Reading Restaurant Dive Restaurants develop a taste for AI as economic outlook sours Ad Age Stellantis’ new marketing VP on its emboldened ad plans and jump-ball agency approach Retail Dive Off-price domination continues as department stores yield more share Suggest a story we should read Upcoming Events 23 JUN Webinar | 2 p.m. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET ROI Summit EMEA: Navigating the Future of B2B Marketing London, United Kingdom Presented by Informa TechTarget Company Announcements Press releases from companies in your industry. TARA Media Fortifies Ad Supply Path Refinement with Pixalate Partnership Press release from TARA Media Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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