June 18 - Inside Smartwater’s Jennifer Aniston reunion | TikTok brings generative AI tools to WPP, Adobe

TikTok brings expanded suite of generative AI ad tools to WPP, Adobe; Amazon, Roku address CTV advertising reach and efficiency in new deal; How DoorDash is evolving its retail media arm as ad revenue grows; Why Disney’s Compass seeks true north in data collaboration View online | Signup

Daily Dive June​ 18,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Zeta Global You’ve got questions? Zeta has answers Part of Zeta’s AI-powered Marketing Cloud, Zeta Answers automates the gap between insights and action. Learn more.   NOTE FROM THE EDITOR Marketing Dive will not publish a newsletter on Thursday in recognition of Juneteenth. We’ll be back in your inbox on June 20. In the meantime, read about how Disney is approaching data collaborations and how DoorDash is evolving its retail media arm.  To support our journalism, please consider sharing our newsletter with your colleagues and industry peers. Send them this link to get them subscribed to the newsletter: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76. As always, thanks for reading.    Chris Kelly Senior Reporter, Marketing Dive Email How Coca-Cola’s marketing transformation led to new Smartwater campaign The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break”  — a reference to an iconic moment on “Friends.” TikTok brings expanded suite of generative AI ad tools to WPP, Adobe TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency creatives. Amazon, Roku address CTV advertising reach and efficiency in new deal The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising. Sponsored Content by Dun & Bradstreet The importance of quality third-party data in AI-driven personalization AI needs fuel - why high-quality third-party data is key to smarter, real-time personalization. How DoorDash is evolving its retail media arm as ad revenue grows The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands.  Why Disney’s Compass seeks true north in data collaboration A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments. Read more news Utilizing Rewards in Customer Acquisition and Retention To acquire and retain lifelong consumers, companies will need to embrace efficient, effective, and consumer-centric ways to reach and engage customers. Learn how in this report. Download Now From Our Library Webinar - on demand How to Take Your Retail Media Network to the Next Level Custom content for Kevel Trendline AI’s impact on marketing strategies Supported by ZetaGlobal Playbook Capturing Consumer Attention in a Fragmented Media Landscape Custom content for GSTV Survey Report The Power of Rewards in Customer Acquisition and Retention Custom content for Fetch Playbook From awareness to action: A guide to holistic marketing Custom content for First Media View all resources What We’re Reading Retail Dive Mattel brings AI to the toy box with OpenAI partnership Adweek Tubi Hits All-Time High: Surpasses 100 Million Monthly Active Users CNBC Reddit stock jumps after company rolls out new AI advertising tools The Wall Street Journal The Ad World Is Obsessed With Industry News Videos From Two 27-Year-Old Guys Suggest a story we should read Upcoming Events 23 JUN Webinar | 2 p.m. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET ROI Summit EMEA: Navigating the Future of B2B Marketing London, United Kingdom Presented by Informa TechTarget Company Announcements Press releases from companies in your industry. Supermetrics Acquires Leading CDP, Relay42 to Redefine the Future of Marketing Intelligence Press release from Supermetrics Movable Ink Unveils Autonomous Marketing Capabilities Press release from Movable Ink Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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