June 5 - Chipotle’s brand chief on meeting culture | McDonald’s builds hype for Snack Wrap return

McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return; WPP Media launches AI-driven tool to push beyond ID-based targeting; Equinox names new CMO to grow luxury fitness chain’s brand awareness; How Dove’s first creator-led campaign paves way forward for Unilever View online | Signup

Daily Dive June​ 5,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Best Practices for Maximizing Marketing ROI Shrinking budgets, leaner teams, and tighter deadlines are the new normal. Discover how to leverage your data to keep up in this webinar.   Chipotle’s brand chief on turning up the heat where brand meets culture The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease since the pandemic. McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes content. WPP Media launches AI-driven tool to push beyond ID-based targeting Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging data from 75 markets. TRENDLINE How top brands harness their marketing data Data is the foundation of successful marketing. Learn how Kellanova’s clean room is improving targeting and lifting sales and explore why Dollar Shave Club picked a CRM purpose-built for consumer brands in this Trendline. Equinox names new CMO to grow luxury fitness chain’s brand awareness The brand is looking to boost membership acquisition and loyalty amid stiffer competition and plans to open dozens of new locations. How Dove’s first creator-led campaign paves way forward for Unilever Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, particularly influencers. Read more news Capture Today’s Consumer Amid Media Competition In today’s media-saturated world, capturing consumer attention is more challenging than ever. Learn how on-the-go video drives more reach, ad effectiveness and measurable impact in this playbook. Download Now From Our Library Webinar - on demand How to Take Your Retail Media Network to the Next Level Custom content for Kevel Trendline AI’s impact on marketing strategies Supported by ZetaGlobal Playbook Capturing Consumer Attention in a Fragmented Media Landscape Custom content for GSTV View all resources What We’re Reading The Wall Street Journal Procter & Gamble to Cut 7,000 Jobs Reuters Mattel is combining film and television units to create Mattel Studios TechCrunch Alphabet CEO Sundar Pichai dismisses AI job fears, emphasizes expansion plans Suggest a story we should read Upcoming Events 11 JUN Virtual Event | 6 a.m. ET New-School ABM: Concrete Solutions for Busted Tactics Presented by Informa TechTarget 12 JUN Webinar | 1 p.m. ET Scaling Brand-Safe UGC with Kendo Brands and Aura Frames Presented by Statusphere Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Informa TechTarget. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of TechTarget, Inc. and its subsidiaries, 275​ Grove St. Newton, MA, 02466 US. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip

This site is owned and operated by TechTarget, Inc. and its subsidiaries.