Weekender: Campaign Trail: Oura asks consumers to give them the finger

Signup Weekender June​ 14,​ 2025 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID Inside the Latest Data Marketing Strategies Discover how brands are staying ahead of changes in the marketing data landscape and experimenting to engage online consumers at scale in this Trendline.   Column Campaign Trail: Oura asks consumers to give them the finger The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop Nice&Frank. Walmart challenges consumer perceptions with 'Who Knew?' campaign In a 60-second spot set to The Who's "Who Are You," "White Lotus" star Walton Goggins dishes on the retailer's perks following a January brand refresh. Pepsi parodies 'Share a Coke' after rival resurrects iconic campaign Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they'd #ShareaPepsi. Sponsored Content by Industry Dive 4 best marketing campaigns tackling economic turmoil Amid economic ups and downs, see how top brands are seizing the opportunity to turn market volatility into guidance and benefits for their audience. Read now. Lowe's launches creator network to build bonds with millennials, Gen Z Leading creator MrBeast has joined the effort, which will see the brand serve as exclusive building partner for the second season of "Beast Games." M&M's promotes cross-generational unity with new creative platform Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in its name.  Lipton Hard Iced Tea unites millennials, boomers over party culture The social-forward campaign puts a heavy emphasis on content designed to appeal across age groups. Boost Engagement With a Hybrid Marketing Strategy Unlike an unending tide of emails, direct mail is more memorable and trusted by consumers. Discover how to combine direct mail and digital marketing for maximum impact in this infographic. Download Now From Our Library Webinar - on demand Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Custom content for Wunderkind View all resources Best of What We're Reading The New York Times F.T.C. May Put Unusual Condition on Ad Mega-Merger: No Boycotting The Wall Street Journal Senators Propose Ban on Drug Advertising to Consumers Adweek ‘This is About Humanity’: How LA’s Hispanic Agencies are Responding to ICE Raids Adweek EXCLUSIVE: Amazon Doubles Prime Video Ads to 6 Minutes Per Hour The Wall Street Journal ICE Raids Have Sent Latino Shoppers Into Hiding and Big Brands Are Hurting Ad Age Disney, Comcast sue AI image generator Midjourney over alleged copyright infringement Suggest a story we should read Upcoming Event 23 JUN Webinar | 2 p.m. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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