June 17 - How Disney does data | E.l.f., Pinterest pair with AI

E.l.f. brings AI-powered color-matching for makeup to Pinterest; Magna latest to downgrade global ad spending forecast, expects $979B; Sociable: WhatsApp launches ads in status updates, channel subscriptions; Why Cinnamon Toast Crunch is giving 2000s nostalgia a moody, deadly spin View online | Signup

Daily Dive June​ 17,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Zeta Global You’ve got questions? Zeta has answers Part of Zeta’s AI-powered Marketing Cloud, Zeta Answers automates the gap between insights and action. Learn more.   NOTE FROM THE EDITOR  Don’t miss your chance: Be sure to join Marketing Dive today, June 17, at 1 p.m. ET for our virtual event, “Loyalty 2.0,” to hear from a panel of industry leaders about how loyalty programs are evolving to meet customer demands and the importance of data in customer retention. Across several sessions, attendees will learn best practices for how to garner customer loyalty, ways to leverage customer data and more. The event will be co-hosted alongside CX Dive, Restaurant Dive and Hotel Dive and is free to attend.  Those interested in attending can register for the event using this link. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested.  As always, thanks for reading.  Jessica Deyo Editor, Marketing Dive Email Why Disney’s Compass seeks true north in data collaboration A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments. E.l.f. brings AI-powered color-matching for makeup to Pinterest In other artificial intelligence-focused news from Pinterest, it is working with Macy’s to test auto-collages.  Magna latest to downgrade global ad spending forecast, expects $979B Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase. Sponsored Content by Marketing Dive’s studioID Smarter marketing: Best practices for maximizing ROI Today’s marketers are under pressure to achieve more with less. Learn how to leverage AI, composable CDPs and real-time insights to enhance your marketing strategy and maximize ROI in this webinar. Column Sociable: WhatsApp launches ads in status updates, channel subscriptions While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.  Why Cinnamon Toast Crunch is giving 2000s nostalgia a moody, deadly spin The Martin Agency updated the brand’s cannibalistic cereal squares of past ads, amping up dark humor and true crime elements favored by Gen Z. Can Acxiom and Snowflake break the data black box where others failed? The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision to keep third-party cookies. Read more news Utilizing Rewards in Customer Acquisition and Retention To acquire and retain lifelong consumers, companies will need to embrace efficient, effective, and consumer-centric ways to reach and engage customers. Learn how in this report. Download Now From Our Library Webinar - on demand How to Take Your Retail Media Network to the Next Level Custom content for Kevel Trendline AI’s impact on marketing strategies Supported by ZetaGlobal Playbook Capturing Consumer Attention in a Fragmented Media Landscape Custom content for GSTV Survey Report The Power of Rewards in Customer Acquisition and Retention Custom content for Fetch Playbook From awareness to action: A guide to holistic marketing Custom content for First Media View all resources What We’re Reading Ad Age McDonald’s settles Byron Allen’s $10B ad discrimination lawsuit Digiday The DOJ faces growing calls to coordinate Google antitrust remedy efforts The Wall Street Journal OpenAI and Microsoft Tensions Are Reaching a Boiling Point Suggest a story we should read Upcoming Events 23 JUN Webinar | 2 p.m. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET ROI Summit EMEA: Navigating the Future of B2B Marketing London, United Kingdom Presented by Informa TechTarget Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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