June 24 - Omnicom-IPG deal clears key regulatory hurdle | Olipop turns fans into influencers

Olipop turns fans into influencers for pennies with PR boxes on Amazon; Luxury brands face global, generational challenges, report says; How brands can make better use of loyalty data; How Liquid I.V.’s marketing supports its growth surge View online | Signup

Daily Dive June​ 24,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Adobe 2025 AI and Digital Trends. Better data management fuels engagement, growth and cross-channel experiences. Get insights from our survey data with 3,200 CX professionals and 8,000 consumers. Read report   Omnicom-IPG merger clears key regulatory hurdle focused on ad boycotts The companies agreed to a consent order that they will not coordinate with other firms to direct spending away from publishers based on political views.  Olipop turns fans into influencers for pennies with PR boxes on Amazon The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three nostalgic, Olipop-themed suites.  Luxury brands face global, generational challenges, report says Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads. Sponsored Content by Industry Dive Ownable conversations: untold narratives for your audience Deliver hyper-current, untold narratives only your brand can tell. Learn how to spark curiosity in the B2B space for your most sought-after accounts. Watch now. How brands can make better use of loyalty data Executives from VML and Epsilon talk loyalty during a virtual live event with Marketing Dive, CX Dive, Hotel Dive and Restaurant Dive.  How Liquid I.V.’s marketing supports its growth surge As it looks to become a $1 billion business, the hydration line recently took over Times Square to establish 4 p.m. as “I.V. O’Clock.” Read more news The Power of Data-Driven Direct Mail For years, brands have relied on digital marketing to refine their audience targeting, but many have overlooked how advanced direct mail has become. Learn more in this playbook. Download Now From Our Library Webinar - on demand Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Custom content for Wunderkind Playbook The hybrid power of print: Blending direct mail with digital Custom content for Valpak Webinar - on demand Smarter Data-Marketing: Best Practices for Maximizing ROI Custom content for Databricks Infographic Maximize Engagement with Direct Mail and Digital Marketing Custom content for Valpak Trendline Key e-commerce trends impacting retail Supported by Wunderkind View all resources What We’re Reading Food Dive Back from the dead: Once discontinued brands get another chance Bloomberg Inside Gap’s Last-Ditch, Tariff-Addled Turnaround Push CNBC Meta is absent from SF Pride this year, as tech industry retreats from public support of LGBTQ+ MediaPost NBA Finals Ad Spend Jumps 56%, Viewing Drops 9% Suggest a story we should read Upcoming Events 16 JUL Webinar | noon ET Mapping B2B Content to Each Stage of the New Sales Funnel Presented by Industry Dive 24 JUL Webinar | 2 p.m. ET What Today’s Teens Demand From Brands—And How to Earn It Presented by studioID and TeenVoice Company Announcements Press releases from companies in your industry. Location3 Welcomes New Chief Operating Officer Press release from Location3 Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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