Weekender: RXBar combats ‘New Year, New You’ ads with B.S. Blocker Truck

Signup Weekender Jan.​ 4,​ 2025 | A roundup of this week’s most read stories

RXBar combats 'New Year, New You' ads with B.S. Blocker Truck The truck will tour New York City on Jan. 3 and literally block "toxic" ads reported to the brand by consumers who text a designated phone number. Dunkin' gets racy with Sabrina Carpenter in 'Shake That Ess' campaign The celebrity-led effort promoting a new limited-time iced espresso beverage is part of the chain's strategy of building a "cinematic universe" with Artists Equity. The state of website privacy: Here's what the numbers say Despite privacy being a concern for both marketers and consumers, 75% of the most visited websites in the U.S. and Europe lack regulatory compliance. Q&A Domino's CMO on how Emergency Pizzas meet consumers where they are Kate Trumbull and Matt Talbot, co-founder of the brand's AOR WorkInProgress, explain how last year's marketing efforts set up the chain for 2025. Sociable: Meta's plan to unleash AI bot profiles could actually work The tech giant is planning to deploy millions of generative AI characters and have them pose as actual users on Facebook and Instagram. From Our Library Webinar - on demand Marketing Research 2025: 4 Emerging AI Trends to Watch Custom content for SurveyMonkey Webinar - on demand Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Custom content for Teikametrics Playbook Protect Your Brand with Intelligence-Driven Strategies Custom content for Storyful Playbook Finance & HR Turn Workforce Planning into Competitive Advantage Custom content for Planful View all resources Best of What We're Reading NPR Apple to pay $95 million to settle lawsuit accusing Siri of eavesdropping Variety CNBC Seeks $14.99 Per Month for New CNBC+ Streaming Service Adweek Comscore Appoints Jackelyn Keller as CMO The Wall Street Journal What RFK Jr.’s Dislike for Drug TV Commercials Could Mean for the Ad Industry CNBC Ad revenue should stabilize for media companies in 2025 — if they have sports MediaPost First Netflix Games Set NFL Record, Become Most-Streamed Ever Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Informa TechTarget. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of TechTarget, Inc. and its subsidiaries, 275​ Grove Street, Newton, Massachusetts, 02466 US. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

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Jan. 3 - How brands are combating toxic New Year’s resolutions

RXBar combats ‘New Year, New You’ ads with B.S. Blocker Truck; The state of website privacy: Here’s what the numbers say; Domino’s CMO on how Emergency Pizzas meet consumers where they are; Sociable: Meta’s plan to unleash AI bot profiles could actually work View online | Signup

Daily Dive Jan.​ 3,​ 2025 | Today’s news and insights for marketing leaders Dove shreds toxic New Year’s resolutions in latest body confidence push The Unilever brand is launching its first body confidence program for women and asking them to rip up sticky notes on TikTok. RXBar combats ‘New Year, New You’ ads with B.S. Blocker Truck The truck will tour New York City on Jan. 3 and literally block “toxic” ads reported to the brand by consumers who text a designated phone number. The state of website privacy: Here’s what the numbers say Despite privacy being a concern for both marketers and consumers, 75% of the most visited websites in the U.S. and Europe lack regulatory compliance. Q&A Domino’s CMO on how Emergency Pizzas meet consumers where they are Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025. Sociable: Meta’s plan to unleash AI bot profiles could actually work The tech giant is planning to deploy millions of generative AI characters and have them pose as actual users on Facebook and Instagram. Read more news From Our Library Webinar - on demand Marketing Research 2025: 4 Emerging AI Trends to Watch Custom content for SurveyMonkey Webinar - on demand Four Hidden Ways to Boost ROI on Amazon and Walmart’s Retail Media Networks Custom content for Teikametrics Playbook Protect Your Brand with Intelligence-Driven Strategies Custom content for Storyful Playbook Finance & HR Turn Workforce Planning into Competitive Advantage Custom content for Planful View all resources What We’re Reading NPR Apple to pay $95 million to settle lawsuit accusing Siri of eavesdropping Variety CNBC Seeks $14.99 Per Month for New CNBC+ Streaming Service Adweek Comscore Appoints Jackelyn Keller as CMO The Wall Street Journal What RFK Jr.’s Dislike for Drug TV Commercials Could Mean for the Ad Industry Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Informa TechTarget. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of TechTarget, Inc. and its subsidiaries, 275​ Grove Street, Newton, Massachusetts, 02466 US. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

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