Feb. 20 - Dove’s first crack at humorous advertising | Inside Dollar Shave Club’s CRM strategy

Why Dollar Shave Club picked a CRM purpose-built for consumer brands; Adobe secures data collaborations between brands, publishers with new tool View online | Signup

Daily Dive Feb.​ 20,​ 2025 | Today’s news and insights for marketing leaders   TRENDLINE The Top Trends in Retail Marketing Retailers are rethinking marketing tactics amid evolving shopping behaviors and media consumption habits. Explore how the CMOs at J.Crew, Macy’s & Cracker Barrel build their strategies in this Trendline.   Dove’s first crack into humorous ads riffs on ‘moist’ aversion A new spot, which debuted at the 50th anniversary special for “SNL,” sees the Unilever brand experiment beyond purpose-driven marketing. Why Dollar Shave Club picked a CRM purpose-built for consumer brands A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not B2B firms. Adobe secures data collaborations between brands, publishers with new tool Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker. Sponsored Content by Industry Dive 4 brand characters building trust and engagement in 2025 A little personality goes a long way. From owls to astronauts, meet the mascots bringing starpower and relatability to B2B and B2C brands alike. Read now. Read more news Featured Resources Sponsored Content by Valpak Reach more customers with targeted direct mail [Podcast] Direct mail’s digital revolution [E-Book] Guide to direct mail ad design [Blog Post] Valpak’s 2025 consumer spending trends & predictions From Our Library Webinar - on demand How to Stay Ahead of Market Trends and Build Brand Equity Custom content for Kantar Survey Report 2025 Mobile Consumer Insights Report Custom content for Vibes Trendline The top trends in retail marketing Supported by Fetch Rewards View all resources What We’re Reading Wired Google Ad-Tech Users Can Target National Security ‘Decision Makers’ and People With Chronic Diseases MediaPost Trump Claims Power Over FTC, FCC Digiday Brands’ interest in “Grand Theft Auto” is mounting — but questions about brand safety remain Suggest a story we should read Upcoming Event 13 MAR Webinar | 2 p.m. ET The Future of Nutrition: How Glanbia Performance Nutrition (GPN) Uses AI to Predict Consumer Trends Presented by Black Swan Data Company Announcements Press releases from companies in your industry. NFL Star Von Miller Teams Up with GlassesUSA.com, Using AI to Design Bold Eyewear Collection Press release from GlassesUSA.com Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Informa TechTarget. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of TechTarget, Inc. and its subsidiaries, 275​ Grove St. Newton, MA, 02466 US. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

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Feb. 19 - CMOs remain reluctant to adopt generative AI | Maker’s Mark celebrates determination

Maker’s Mark celebrates determination in global campaign; Nike launches brand with Kim Kardashian’s Skims; How Coca-Cola is marketing Simply Pop, its first prebiotic soda; True Religion centers on authenticity for ‘Own Your True’ brand platform View online | Signup

Daily Dive Feb.​ 19,​ 2025 | Today’s news and insights for marketing leaders   TRENDLINE The Top Trends in Retail Marketing Retailers are rethinking marketing tactics amid evolving shopping behaviors and media consumption habits. Explore how the CMOs at J.Crew, Macy’s & Cracker Barrel build their strategies in this Trendline.   NOTE FROM THE EDITOR Marketing Dive’s virtual event, Assessing AI’s Role in Marketing for 2025, is just one week away. The event, which is being held Wednesday, Feb. 26 at 2 p.m. ET, will feature a panel of industry leaders as they discuss the latest intersection of marketing and generative AI.  The event is free to attend and will feature insights from a number of experts, including Marketing Dive’s journalists, analysts, strategists, agency executives and brand marketers. Be sure to secure your place by registering with this link. Don’t forget, the event is completely free to attend. Be sure to share the link with colleagues who may also be interested in attending.  As always, thanks for reading.  Jessica Deyo Editor, Marketing Dive Email 27% of CMOs remain reluctant to adopt generative AI: Gartner A similar share of those surveyed see little to no benefit from the technology when it comes to cost reduction, customer service and scalability. Maker’s Mark celebrates determination in global campaign The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” will roll out globally this year and arrives ahead of a potential trade war. Nike launches brand with Kim Kardashian’s Skims Nike’s partnership with Skims builds on a yearslong effort to connect more deeply with female shoppers. How Coca-Cola is marketing Simply Pop, its first prebiotic soda As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like Poppi and Olipop. True Religion centers on authenticity for ‘Own Your True’ brand platform The effort includes a tie-up with pop star Anitta and comes weeks after private equity firm Acon Investments bought a controlling stake in the brand. Read more news Featured Resources Sponsored Content by Valpak Reach more customers with targeted direct mail [Podcast] Direct mail’s digital revolution [E-Book] Guide to direct mail ad design [Blog Post] Valpak’s 2025 consumer spending trends & predictions From Our Library Webinar - on demand How to Stay Ahead of Market Trends and Build Brand Equity Custom content for Kantar Survey Report 2025 Mobile Consumer Insights Report Custom content for Vibes Trendline The top trends in retail marketing Supported by Fetch Rewards View all resources What We’re Reading The Wall Street Journal Creators Insist Coupon Browser Extensions Are Stealing Their Money. Will the Courts Agree? Campaign ‘Staring at a carrot while being beaten with a stick’: how adland’s culture of overworking persists TechCrunch Duolingo ‘killed’ its mascot with a Cybertruck, and it’s going weirdly well Bloomberg ‘Pokémon Go’ Maker Nears $3.5 Billion Deal to Sell Games Unit Suggest a story we should read Upcoming Events 13 MAR Webinar | 2 p.m. ET The Future of Nutrition: How Glanbia Performance Nutrition (GPN) Uses AI to Predict Consumer Trends Presented by Black Swan Data 23 APR Virtual Event | 2 p.m. ET Sharpening the picture on connected TV marketing Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Informa TechTarget. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of TechTarget, Inc. and its subsidiaries, 275​ Grove St. Newton, MA, 02466 US. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

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