April 4 - How CMOs can stay reactive to Trump tariffs | ‘Brutalist’ director helms Bloomberg ads

Campaign Trail: ‘Brutalist’ director helms Bloomberg’s ‘Contextualist’ ads; In-game ads drive 27% of mobile gamers to purchase a new product: Zynga; Marketers are moving at the speed of culture — but can they define it?; How Kellanova’s clean room is improving targeting and lifting sales View online | Signup

Daily Dive April​ 4,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Valpak Now On-Demand: New Mover Data Webinar Benjy Uhl, Head of Product/ Data at Valpak, introduces the new mover journey and how this intelligence can alert you before customers churn. Watch Now.   How CMOs can stay reactive as Trump tariff chaos threatens budgets Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, analysts say. Column Campaign Trail: ‘Brutalist’ director helms Bloomberg’s ‘Contextualist’ ads Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by Wieden+Kennedy New York. In-game ads drive 27% of mobile gamers to purchase a new product: Zynga Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer. TRENDLINE Inside top retail marketing campaigns Retailers continue to face challenges on a number of marketing-related fronts, including evolving shopping behaviors and media consumption habits. Learn how brands like Pacsun are approaching this in this Trendline. Marketers are moving at the speed of culture — but can they define it? Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives said at an event Wednesday. How Kellanova’s clean room is improving targeting and lifting sales The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles. Read more news The Top Emerging Food & Beverage Brands to Watch Emerging brands such as Poppi and Simple Mills have transformed into household names, stealing market share from traditional CPGs. Explore the brands disrupting the F&B industry in this Trendline. Access Now From Our Library Trendline The top trends in retail marketing Supported by Fetch Rewards Trendline How marketers are reaching Gen Z Supported by TeenVoice Trendline Latest marketing trends in consumer packaged goods Supported by First Media Trendline How emerging brands are disrupting the F&B industry Supported by Instacart Infographic The Future of Fit: How Personalization & Fit Preference Are Transforming Apparel Retail Custom content for Bold Metrics View all resources What We’re Reading Digiday With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend The Wall Street Journal The New Pepsi Challenge: Saving Pepsi From Years of Decline Supply Chain Dive Trump installs 10% baseline tariff, country-specific duties Suggest a story we should read Upcoming Events 14 APR Webinar | 2 p.m. ET Maximizing CTV Impact: Beyond Awareness to Full-Funnel Performance Presented by studioID and Pathlabs 16 APR Webinar | 2 p.m. ET Break the Spam Barrier: How to Maximize Your Email Deliverability and ROI Presented by studioID and Validity Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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