Weekender: Welch’s Fruit Snacks lets parents use AI to write sweeter notes to kids

Signup Weekender April​ 26,​ 2025 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Adobe AI and digital trends in customer engagement Discover how AI-powered personalization and predictive analytics are helping businesses drive growth by creating consistent customer interactions across channels. Read the report.   Welch's Fruit Snacks lets parents use AI to write sweeter notes to kids The Lunchbox Notes Translator turns candid sentiments into heartfelt messages and is timed to the release of customizable packaging. Peloton CMO departs as fitness brand shakes up marketing group Lauren Weinberg oversaw initiatives including a campaign that tried to appeal to millennial men through a partnership with the NFL's Watt brothers.  Fiverr confronts AI concerns head-on in national marketing push "Stranger Things" actor Brett Gelman stars in an ad for the freelancer marketplace that parodies the pottery scene from the film "Ghost." Sponsored Content by Marketing Dive’s studioID How to maximize email deliverability in 2025 Although 89% of marketers use email as the primary way to generate leads, falling into the spam folder can hinder campaign goals. Learn how email marketing experts avoid the spam folder in this webinar. Media usage poised to dip in 2025: Here's what the numbers say This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the Great Recession in 2009. Axe leans on Pete Davidson's wisdom to help men level up their rizz The actor-comedian will host an Ask Me Anything-like discussion on Instagram and stars in a new ad giving a shorter individual a confidence boost. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive What's next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an "evolution" of the industry and regulatory environments, said a Google official. The Benefits of Connected TV for Your Ad Agency While independent ad agencies recognize connected TV’s potential, they often struggle to harness its benefits. Learn how to overcome key challenges in this webinar. Watch Now From Our Library Playbook How C-Stores Can Boost Revenue With In-Store Technology Custom content for Shep Digital Solutions Playbook Five Myths about AI in Product Discovery That May Be Limiting Your Brand Custom content for Talkoot View all resources Best of What We're Reading The Verge Yahoo wants to buy Chrome Adweek Perplexity Would Also Consider Buying Google’s Chrome, Raises Concerns About OpenAI’s Bid The Wall Street Journal Marketers Are ‘Scenario Planning’ in an Uncertain Economy, Ad Giant IPG Says MediaPost OpenAI Reportedly Will Bring Shopify To ChatGPT Fashion Dive Coach lands partnership with WNBA Digiday A look inside Possible’s content this year Suggest a story we should read Upcoming Event 15 MAY Webinar | 2 p.m. ET How to Take Your Retail Media Network to the Next Level Presented by studioID and Kevel Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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