April 11 - Lowe’s opens shop in EA Sports games | Heineken flips phones for IRL interactions

Heineken flips phones for IRL interactions; The social traveler: Here’s what the numbers say; How JCPenney’s new brand positioning is subverting consumer expectations; Why Minute Maid is teaming with WWE to punch up its new brand platform View online | Signup

Daily Dive April​ 11,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — AtData Make your email list a growth engine Identify and reach engaged audiences, update contacts, personalize effectively and turn data into revenue with insights that drive results. Unlock better data.   Lowe’s bets on sports video games to drive up Gen Z brand loyalty A new pact with EA Sports will put the home improvement retailer’s rewards program front-and-center in titles like Madden and College Football. Heineken flips phones for IRL interactions A phone case that flips over when the word “cheers” is uttered and a matchmaking-like app for discovering new bars spotlight socializing. The social traveler: Here’s what the numbers say Two-thirds of Gen Z travelers use social media for inspiration and 52% of consumers overall would consider visiting a place featured on screen. Sponsored Content by Brandmovers From discounts to devotion: how to build customer loyalty beyond price cuts Break free from discount dependency and build real customer loyalty with these smart strategies. How JCPenney’s new brand positioning is subverting consumer expectations Out-of-home ads that feature QR codes but not labels want consumers asking “It’s from where?” as the retailer pushes to modernize and promote value.  Why Minute Maid is teaming with WWE to punch up its new brand platform The sponsorship supports “Bring the Juice,” which serves as the culmination of several years of brand transformation work. Read more news Maximize Email Deliverability in 2025 For every million email messages sent, 16% go directly to spam. Discover steps marketers can take to increase deliverability and stay out of the spam folder in this webinar. Learn More From Our Library Webinar - on demand Winning in the Attention Economy: Strategies to Break Through the Noise Custom content for Canva Playbook How C-Stores Can Boost Revenue With In-Store Technology Custom content for Shep Digital Solutions Playbook Five Myths about AI in Product Discovery That May Be Limiting Your Brand Custom content for Talkoot Playbook 5 Strategies to Turn Customer Data into Revenue Custom content for Baesman View all resources What We’re Reading Hotel Dive Marriott gets into bed with Gwyneth Paltrow for new sleep-focused campaign CNBC Amazon CEO Andy Jassy says he believes sellers will pass increased tariff costs on to consumers Adweek Two Lawsuits Allege The Trade Desk Secretly Violates Consumer Privacy Laws Digiday Potential buyers are probing Yahoo’s ad tech assets Suggest a story we should read Upcoming Events 14 APR Webinar | 2 p.m. ET Maximizing CTV Impact: Beyond Awareness to Full-Funnel Performance Presented by studioID and Pathlabs 15 APR Webinar | 2 p.m. ET 5 Essential Tips for Successful AI Adoption Presented by studioID and Validity 24 APR Webinar | 2 p.m. ET Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Presented by studioID and Wunderkind 15 MAY Webinar | 2 p.m. ET How to Take Your Retail Media Network to the Next Level Presented by studioID and Kevel Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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