April 28 - 7-Eleven links with Live Nation | WPP CEO says tariffs aren’t impacting ad spending — yet

WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans; NFL, Adobe team up for AI-powered league and fan-generated content; Media usage poised to dip in 2025: Here’s what the numbers say View online | Signup

Daily Dive April​ 28,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Kochava Don’t just promise performance, prove it Give your agency an edge with tools to prove ROI—data-driven insights, predictive analytics, and strategic reporting to help you stand out and deliver more. Get the details.   NOTE FROM THE EDITOR As consumers juggle inflationary pressures and economic uncertainty, marketers have the opportunity to gain a competitive advantage by catering to and building up a loyal customer base. To learn how loyalty programs are evolving to meet customer demands, join us on Tuesday, June 17 at 2 p.m. ET for our virtual event, “Loyalty 2.0.”  During the event, attendees will hear from industry experts about how to best invest in driving customer loyalty, ways to leverage customer data and best practices on how to garner loyalty. The event will be co-hosted by Marketing Dive, CX Dive, Restaurant Dive and Hotel Dive. Those interested in attending can register for free using this link. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested.  As always, thanks for reading.  Jessica Deyo Editor, Marketing Dive Email 7-Eleven teams with Live Nation for nostalgic music festival activations The chain is the first presenting sponsor of the pop-punk-focused When We Were Young as it works to connect with consumers around culture. Earnings WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some clients hard. NFL, Adobe team up for AI-powered league and fan-generated content Adobe’s applications will support the league in bringing more personalized content to owned channels, including the NFL OnePass app.  EDITORIAL VIRTUAL EVENT How to capture and retain the customer in 2025 Rising consumer expectations and inflationary pressures are making loyalty harder to earn in 2025. Learn how leading brands build lasting loyalty and the top barriers to customer retention in this virtual event. Media usage poised to dip in 2025: Here’s what the numbers say This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the Great Recession in 2009. Read more news How Email & Text Win Brand Loyalty As customer loyalty shifts, preferences change and tech advances, today’s marketing leaders must adapt to stay ahead. Explore new ways to meet goals and ultimately outperform the competition in this webinar. Watch Now From Our Library Trendline How marketers are reaching Gen Z Supported by TeenVoice Trendline Latest marketing trends in consumer packaged goods Supported by First Media Playbook The hybrid power of print: Blending direct mail with digital Custom content for Valpak Playbook Winning Gen Z: F&B Sampling and Social Media Campaigns Custom content for EvolveZ View all resources What We’re Reading Digiday The winners and losers of Google’s third-party cookie reversal Retail Dive Retail’s latest tariff challenge? Setting prices. MediaPost Levi’s Latest To Stick With DEI, Defeats Conservative Challenge Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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