April 17 - Inside BodyArmor’s new visual identity | How digital ad spend is diversifying

IAB: As brands diversify ad spend, midsize media firms grow fastest; Snap names first CMO in 2 years in lead-up to advertising showcase; Why Mentos relaunched its iconic jingle and brought brand lore to Fortnite View online | Signup

Daily Dive April​ 17,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Adobe named a DXP Leader Find out why Adobe was recognized once again in the 2025 Gartner® Magic Quadrant for Digital Experience Platforms report. Read report.   Inside BodyArmor’s new visual identity and largest campaign to date The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” IAB: As brands diversify ad spend, midsize media firms grow fastest The largest growth in the digital market last year came from mid-tier media platforms, streaming services and e-commerce businesses.  Snap names first CMO in 2 years in lead-up to advertising showcase Grace Kao, who recently joined Snap, is taking over marketing leadership from Chief Creative Officer Colleen DeCourcy, who will depart later this year. Sponsored Content by Filmsupply Shifting perspectives: 3 trends redefining creative video marketing today A guide to how creators and marketers should think about commercial video right now. Why Mentos relaunched its iconic jingle and brought brand lore to Fortnite To reach Gen Z, the 93-year-old brand is tapping into ‘90s nostalgia and enduring interest in what happens when its mints are mixed with cola. Read more news Loyalty 2.0: Capturing & Keeping The Customer Rising consumer expectations and inflationary pressures are making loyalty harder to earn in 2025. Learn how top brands build lasting loyalty and the top barriers to customer retention in this virtual event. Save Your Seat From Our Library Trendline How marketers are reaching Gen Z Supported by TeenVoice Trendline Latest marketing trends in consumer packaged goods Supported by First Media Trendline How emerging brands are disrupting the F&B industry Supported by Instacart Infographic The Future of Fit: How Personalization & Fit Preference Are Transforming Apparel Retail Custom content for Bold Metrics Webinar - on demand Maximizing CTV Impact: Beyond Awareness to Full-Funnel Performance Custom content for Pathlabs View all resources What We’re Reading CNBC Target CEO Cornell to meet with Sharpton to discuss DEI rollback as civil rights leader considers boycott The Wall Street Journal Marketers Are Putting More Content and Quality Control in the Hands of AI Retail Dive Retail sales jump 3.6% in March as consumers anticipate tariffs The New York Times Google Is a Monopolist in Online Advertising Tech, Judge Says Suggest a story we should read Upcoming Event 17 JUN Virtual Event | 2 p.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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