April 25 - Google’s ad business remains robust in Q1 | Media usage poised to dip in 2025

Media usage poised to dip in 2025: Here’s what the numbers say; Gopuff enhances in-house ads platform with new incrementality solutions; Jim Beam ages its marketing strategy for the budget-minded consumer; Sociable: Threads ads expand to all Meta advertisers View online | Signup

Daily Dive April​ 25,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe AI and digital trends in customer engagement Discover how AI-powered personalization and predictive analytics are helping businesses drive growth by creating consistent customer interactions across channels. Read the report.   Google’s ad business remains robust despite macro, regulatory threats The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too early to tell the full impact.  Media usage poised to dip in 2025: Here’s what the numbers say This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the Great Recession in 2009. Exclusive Gopuff enhances in-house ads platform with new incrementality solutions The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase over 40% on average. TRENDLINE The top emerging food & beverage brands to watch Emerging brands such as Poppi, Simple Mills and Mike’s Hot Honey have transformed into household names, stealing market share from traditional CPGs. Explore the brands disrupting the F&B industry in this Trendline. Jim Beam ages its marketing strategy for the budget-minded consumer The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of its 2024 marketing strategy. Column Sociable: Threads ads expand to all Meta advertisers After initial testing with brands like Wendy’s, access to Threads ads is now widely available.  Read more news The Benefits of Connected TV for Your Ad Agency While independent ad agencies recognize connected TV’s potential, they often struggle to harness its benefits. Learn how to overcome key challenges in this webinar. Watch Now From Our Library Webinar - on demand Winning in the Attention Economy: Strategies to Break Through the Noise Custom content for Canva Playbook How C-Stores Can Boost Revenue With In-Store Technology Custom content for Shep Digital Solutions Playbook Five Myths about AI in Product Discovery That May Be Limiting Your Brand Custom content for Talkoot Webinar - on demand 5 Essential Tips for Successful AI Adoption Custom content for Validity Playbook The Marketing Leader's Guide to Agile Branding & Rebranding Custom content for ButterCMS View all resources What We’re Reading The Verge Yahoo wants to buy Chrome Adweek Perplexity Would Also Consider Buying Google’s Chrome, Raises Concerns About OpenAI’s Bid The Wall Street Journal Marketers Are ‘Scenario Planning’ in an Uncertain Economy, Ad Giant IPG Says Suggest a story we should read Upcoming Event 15 MAY Webinar | 2 p.m. ET How to Take Your Retail Media Network to the Next Level Presented by studioID and Kevel Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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