April 10 - Inside JCPenney’s new brand positioning | Panera shifts focus to dine-in experience

Panera reintroduces brand with focus on dine-in cafe experience; Why Minute Maid is teaming with WWE to punch up its new brand platform; BeReal launches US advertising platform led by former TikTok exec; Google Cloud touts new AI tools to simplify marketing, customer experience View online | Signup

Daily Dive April​ 10,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — AtData Make your email list a growth engine Identify and reach engaged audiences, update contacts, personalize effectively and turn data into revenue with insights that drive results. Unlock better data.   How JCPenney’s new brand positioning is subverting consumer expectations Out-of-home ads that don’t feature labels want consumers asking “It’s from where?” as the retailer pushes to modernize while promoting value.   Panera reintroduces brand with focus on dine-in cafe experience “It Just Meals Good,” the chain’s first work from 72andSunny, captures a variety of occasions for eating at Panera, whether catching up with a kid or an ex.  Why Minute Maid is teaming with WWE to punch up its new brand platform The sponsorship supports “Bring the Juice,” which serves as the culmination of several years of brand transformation work. Sponsored Content by Valpak Spring some strong offers this Easter Attract new customers and drive holiday sales with easy-to-implement Easter and spring marketing offers, ad design and outreach. BeReal launches US advertising platform led by former TikTok exec Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to other social networks. Google Cloud touts new AI tools to simplify marketing, customer experience At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use artificial intelligence. Read more news Maximize Email Deliverability in 2025 For every million email messages sent, 16% go directly to spam. Discover steps marketers can take to increase deliverability and stay out of the spam folder in this webinar. Learn More From Our Library Webinar - on demand Winning in the Attention Economy: Strategies to Break Through the Noise Custom content for Canva Playbook How C-Stores Can Boost Revenue With In-Store Technology Custom content for Shep Digital Solutions Playbook Five Myths about AI in Product Discovery That May Be Limiting Your Brand Custom content for Talkoot Playbook 5 Strategies to Turn Customer Data into Revenue Custom content for Baesman View all resources What We’re Reading The Wall Street Journal Stellantis to Revise Ads Saying Its Cars Are Built in America Adweek Meta Stands to Lose Tens of Billions of Ad Spend in Impending FTC Antitrust Trial Ad Age Inside Possible’s pitch for $500,000 Cannes-style sponsorships at its marketing conference Suggest a story we should read Upcoming Events 14 APR Webinar | 2 p.m. ET Maximizing CTV Impact: Beyond Awareness to Full-Funnel Performance Presented by studioID and Pathlabs 15 APR Webinar | 2 p.m. ET 5 Essential Tips for Successful AI Adoption Presented by studioID and Validity 24 APR Webinar | 2 p.m. ET Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Presented by studioID and Wunderkind 15 MAY Webinar | 2 p.m. ET How to Take Your Retail Media Network to the Next Level Presented by studioID and Kevel Company Announcements Press releases from companies in your industry. Popsycle Rebrands as TARA Media Press release from TARA Media Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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