April 22 - Welch’s Fruit Snacks pens lunchbox notes with AI | Hotels.com introduces new mascot

Hotels.com returns to mascot-focused marketing with Bellboy character; Most consumers will pay 25% more for their favorite brands, survey finds; OpenAP’s TV network owners push ahead on interoperable streaming ads View online | Signup

Daily Dive April​ 22,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe AI and digital trends in customer engagement Discover how AI-powered personalization and predictive analytics are helping businesses drive growth by creating consistent customer interactions across channels. Read the report.   Welch’s Fruit Snacks lets parents use AI to write sweeter notes to kids The Lunchbox Notes Translator turns candid sentiments into heartfelt messages and is timed to the release of customizable packaging. Hotels.com returns to mascot-focused marketing with Bellboy character The anthropomorphic hotel desk bell is promoting savings and travel hacks ahead of the summer rush but arrives as consumer confidence dips. Most consumers will pay 25% more for their favorite brands, survey finds Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found. TRENDLINE The top emerging food & beverage brands to watch Emerging brands such as Poppi, Simple Mills and Mike’s Hot Honey have transformed into household names, stealing market share from traditional CPGs. Explore the brands disrupting the F&B industry in this Trendline. OpenAP’s TV network owners push ahead on interoperable streaming ads The firm’s new identity solution undertakes data privacy considerations for premium video ads in a multiscreen environment. Read more news The Benefits of Connected TV for Your Ad Agency While independent ad agencies recognize connected TV’s potential, they often struggle to harness its benefits. Learn how to overcome key challenges in this webinar. Watch Now From Our Library Webinar - on demand Winning in the Attention Economy: Strategies to Break Through the Noise Custom content for Canva Playbook How C-Stores Can Boost Revenue With In-Store Technology Custom content for Shep Digital Solutions Playbook Five Myths about AI in Product Discovery That May Be Limiting Your Brand Custom content for Talkoot Webinar - on demand 5 Essential Tips for Successful AI Adoption Custom content for Validity Playbook The Marketing Leader's Guide to Agile Branding & Rebranding Custom content for ButterCMS View all resources What We’re Reading MediaPost Google Ads Change: Serves At Top And Lower Page The Wall Street Journal Three Factories, $355,000 and the Maddening Quest to Make a Clear Can Ad Age Why the NFL hired a fashion editor—and other moves from its social media playbook Suggest a story we should read Upcoming Events 24 APR Webinar | 2 p.m. ET Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Presented by studioID and Wunderkind 15 MAY Webinar | 2 p.m. ET How to Take Your Retail Media Network to the Next Level Presented by studioID and Kevel Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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