April 16 - Publicis remains confident despite tariff anxiety | Why Mentos relaunched its iconic jingle

Why Mentos relaunched its iconic jingle and brought brand lore to Fortnite; Garage Beer co-owner Jason Kelce devises martial arts-inspired campaign; How Dude Wipes cleans up with poop humor as its marketing evolves View online | Signup

Daily Dive April​ 16,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Adobe named a DXP Leader Find out why Adobe was recognized once again in the 2025 Gartner® Magic Quadrant for Digital Experience Platforms report. Read report.   NOTE FROM THE EDITOR  Marketing Dive’s virtual event, “Sharpening the Picture on Connected TV Marketing,” is one week away. The event, which is being held Wednesday, April 23 at 2 p.m. ET, will feature a panel of industry leaders as they discuss where the CTV space stands and where it’s headed next.  The event is free to attend and will feature insights from Marketing Dive’s journalists, brand marketers, analysts and agency executives. Be sure to secure your place by registering for free with this link. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested.  As always, thanks for reading.  Jessica Deyo Editor, Marketing Dive Email Earnings Publicis remains confident even as marketers’ tariff anxiety rises The group upheld 2025 growth expectations, believing its end-to-end marketing offerings and new business wins will offset potential spending cuts.  Why Mentos relaunched its iconic jingle and brought brand lore to Fortnite To reach Gen Z, the 93-year-old brand is tapping into ‘90s nostalgia and enduring interest in what happens when its mints are mixed with cola. Garage Beer co-owner Jason Kelce devises martial arts-inspired campaign The brand, a fast-growing light beer in the U.S., leverages its connection to the Kelce family through a story-heavy marketing approach. Sponsored Content by Musicbed How 3 music trends are boosting video marketing campaigns right now Which music concepts are hitting the right notes for video creators and marketers today? Q&A How Dude Wipes cleans up with poop humor as its marketing evolves CMO Ryan Meegan discusses the brand’s “secret sauce” to going viral and recent collaborations with the NHL and Professional Bowlers Association. Read more news Loyalty 2.0: Capturing & Keeping The Customer Rising consumer expectations and inflationary pressures are making loyalty harder to earn in 2025. Learn how top brands build lasting loyalty and the top barriers to customer retention in this virtual event. Save Your Seat From Our Library Trendline How marketers are reaching Gen Z Supported by TeenVoice Trendline Latest marketing trends in consumer packaged goods Supported by First Media Trendline How emerging brands are disrupting the F&B industry Supported by Instacart Infographic The Future of Fit: How Personalization & Fit Preference Are Transforming Apparel Retail Custom content for Bold Metrics Webinar - on demand Maximizing CTV Impact: Beyond Awareness to Full-Funnel Performance Custom content for Pathlabs View all resources What We’re Reading CNBC OpenAI considering own social network to compete with Elon Musk’s X Retail Dive ‘Our stores have become an orphan channel’: The Children’s Place Adweek Temu’s US Ad Spend Craters Amid Escalating Trade War With China Suggest a story we should read Upcoming Event 17 JUN Virtual Event | 2 p.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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