April 14 - Burger King poaches CMO from Applebee’s | Ally inks deal with WNBA

Ally’s WNBA deal brings it closer to gender parity in sports media spend; Malibu encourages work-life balance in new ad starring Brian Cox; The social traveler: Here’s what the numbers say View online | Signup

Daily Dive April​ 14,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Adobe named a DXP Leader Find out why Adobe was recognized once again in the 2025 Gartner® Magic Quadrant for Digital Experience Platforms report. Read report.   Burger King poaches Applebee’s CMO to build on modernization plan Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the Whopper jingle.  Ally’s WNBA deal brings it closer to gender parity in sports media spend The brand’s sponsorship includes an endorsement deal with incoming rookie Paige Bueckers, who is expected to be selected first in tonight’s draft. Malibu encourages work-life balance in new ad starring Brian Cox Known for serious roles such as Logan Roy in “Succession,” the actor ditches the boardroom to enjoy the beach and tells consumers to “Clock off!” Sponsored Content by Musicbed How 3 music trends are boosting video marketing campaigns right now Which music concepts are hitting the right notes for video creators and marketers today? The social traveler: Here’s what the numbers say Two-thirds of Gen Z travelers use social media for inspiration and 52% of consumers overall would consider visiting a place featured on screen. Read more news Loyalty 2.0: Capturing & Keeping The Customer Rising consumer expectations and inflationary pressures are making loyalty harder to earn in 2025. Learn how top brands build lasting loyalty and the top barriers to customer retention in this virtual event. Save Your Seat From Our Library Trendline The top trends in retail marketing Supported by Fetch Rewards Trendline How marketers are reaching Gen Z Supported by TeenVoice Trendline Latest marketing trends in consumer packaged goods Supported by First Media Trendline How emerging brands are disrupting the F&B industry Supported by Instacart Infographic The Future of Fit: How Personalization & Fit Preference Are Transforming Apparel Retail Custom content for Bold Metrics View all resources What We’re Reading Adweek Two Lawsuits Allege The Trade Desk Secretly Violates Consumer Privacy Laws Digiday Creators rethink revenue mix in anticipation of economic slump Retail Dive Harry’s Inc. rebrands to Mammoth Brands Suggest a story we should read Upcoming Events 14 APR Webinar | 2 p.m. ET Maximizing CTV Impact: Beyond Awareness to Full-Funnel Performance Presented by studioID and Pathlabs 16 APR Webinar | 2 p.m. ET Break the Spam Barrier: How to Maximize Your Email Deliverability and ROI Presented by studioID and Validity 17 JUN Virtual Event | 2 p.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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