April 18 - Google holds ad tech monopolies, judge rules | Clash of Clans enters war zone with WWE

Campaign Trail: Clash of Clans enters war zone with WWE champion; Lyft Media teams with StackAdapt for programmatic in-app advertising; Inside BodyArmor’s new visual identity and largest campaign to date View online | Signup

Daily Dive April​ 18,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Adobe named a DXP Leader Find out why Adobe was recognized once again in the 2025 Gartner® Magic Quadrant for Digital Experience Platforms report. Read report.   UPDATED Google holds monopoly over key areas of ad tech, US judge rules The landmark decision argues Google wields an illegal monopoly over publisher tools and ad exchanges but not display ad networks. Column Campaign Trail: Clash of Clans enters war zone with WWE champion Created with David New York, a series of video ads speak authentically to fans of both WWE and the hit mobile game from Supercell. Lyft Media teams with StackAdapt for programmatic in-app advertising The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel’s retail media technology. Sponsored Content by Industry Dive Bring back the classics: why classic content captivates Escape the relentless chase for the next big idea. Join marketing experts to get a blueprint for crafting timeless, high-impact content. Register now. Inside BodyArmor’s new visual identity and largest campaign to date The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” Read more news Loyalty 2.0: Capturing & Keeping The Customer Rising consumer expectations and inflationary pressures are making loyalty harder to earn in 2025. Learn how top brands build lasting loyalty and the top barriers to customer retention in this virtual event. Save Your Seat From Our Library Trendline How marketers are reaching Gen Z Supported by TeenVoice Trendline Latest marketing trends in consumer packaged goods Supported by First Media Trendline How emerging brands are disrupting the F&B industry Supported by Instacart Infographic The Future of Fit: How Personalization & Fit Preference Are Transforming Apparel Retail Custom content for Bold Metrics Webinar - on demand Maximizing CTV Impact: Beyond Awareness to Full-Funnel Performance Custom content for Pathlabs View all resources What We’re Reading Digiday When it comes to ads, Apple isn’t playing coy anymore Retail Dive L’Oréal taps Google’s generative AI tools for content creation CNBC Heineken initially downplayed tariffs. Now the brewer is concerned Suggest a story we should read Upcoming Events 24 APR Webinar | 2 p.m. ET Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Presented by studioID and Wunderkind 17 JUN Virtual Event | 2 p.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive Company Announcements Press releases from companies in your industry. BLACKPINK, BTS, and Jungkook’s Favorite Nongshim Snacks! Banana Kick & Shrimp Crackers Press release from Nongshim Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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