Weekender: Facebook tests influencer search engine for marketers

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Marketing Dive's Top News Weekender | May​ 26,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio Is Data Driving Your Marketing Strategy? Experts at Salesforce will explore how to gain access to the right consumer data and translate it into actionable insights in this webinar. Register now→ Facebook tests influencer search engine for marketers Creators can set up a portfolio with their audience size, metrics and samples of branded content.  Chobani on the power of in-house creative and not obsessing over efficiency The yogurt marketer goes against the industry grain on several fronts when crafting campaigns like a current one around its Flip line of snacks. P&G's role as top personal care marketer in digital under pressure, study finds Newer brands like Hello Products are capturing more of the search market because they build their digital presence around ingredients-focused content.  KFC gives away Col. Sanders floaties via Snapchat for Memorial Day The brand released an AR lens that lets users enter for a chance to win some of the seasonal gear, which isn't available for sale.  Allbirds creates exclusive Shake Shack-branded sneakers The partnership underscores how disruptive brands from two seemingly unrelated categories like footwear and quick-service food can drive awareness with a small but influential audience. Recommended For You Improve your recommendations: click here to update your profile. Will location-based marketing change in the era of GDPR? Despite some disruption and confusion thanks, in part, to GDPR's arrival, the benefits could outweigh the negatives for marketers. Best of What We're Reading Retail Dive Nike sells out of Facebook sneaker drop in less than an hour Fast Company Postmates removes an "edgy" new ad that people found ageist The Verge No one's ready for GDPR Mobile Marketer Clorox unveils mobile video ad that breaks the fourth wall Retail Dive 72% of consumers prefer videos to text marketing Retail Dive Macy's revamps in-store beauty approach to challenge Sephora Suggest a story we should read Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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