May 24 - KFC's Col. Sanders floats into summer | Accenture adds programmatic services

Accenture launches programmatic services arm in swipe at agency space ; How Brandless built a following with its 'just what matters' approach ; Study: Search marketing winners and losers for the royal wedding; Chobani on the power of in-house creative and not obsessing over efficiency View online | Sign up | Forward

Marketing Dive's Top News Daily edition | May​ 24,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio Is Data Driving Your Marketing Strategy? Experts at Salesforce will explore how to gain access to the right consumer data and translate it into actionable insights in this webinar. Register now→ Publisher's Note You've probably already heard from a lot of companies about GDPR, the European privacy law set to take effect tomorrow. The new regulation covers a lot in its 99 articles and 173 legal recitals, but the driving principle is people have rights to their personal data and companies shouldn't abuse those rights just because they can. We agree! Industry Dive has always worked hard to respect our readers and their data. For example, we don't rent or sell our list of email subscribers. Sponsored messages are sent through our own secure email system and we don't share any personal info with sponsors unless you specifically and explicitly agree to it. However, we did take this opportunity to make some improvements: Updated our privacy policy to clearly explain what we do and why in plain English. Reduced what information we collect in the first place and automatically purge data when it is no longer needed. Improved our internal process for users who wish to have their information deleted from our system. Suggestions, questions or concerns about your privacy? Email privacy@industrydive.com. And, as always, you can unsubscribe at any time and we will not email you again. Eli Dickinson CTO Industry Dive eli@industrydive.com KFC gives away Col. Sanders floaties via Snapchat for Memorial Day The brand released an AR lens that lets users enter for a chance to win some of the seasonal gear, which isn't available for sale.  Accenture launches programmatic services arm in swipe at agency space The consultancy is working with brands like HP, Radisson Hotel Group and Melia Hotels on an initiative aimed at improving transparency and business outcomes.  Q&A How Brandless built a following with its 'just what matters' approach Ido Leffler, co-founder and chairman of the direct-to-consumer retailer, talks about how the company's values, branding strategy and unique model have made it a retail standout.  Study: Search marketing winners and losers for the royal wedding Bergdorf Goodman and Neiman Marcus increased their click share significantly on the day of, while Amazon's use of dynamic keyword insertion backfired.  Chobani on the power of in-house creative and not obsessing over efficiency The yogurt marketer goes against the industry grain on several fronts when crafting campaigns like a current one around its Flip line of snacks. Absolut displays traveler selfies at 2 airports to promote 'World' vodka People flying from Frankfurt to Singapore, and vice versa, can upload a photo online that is then posted on screens throughout certain terminals. Opinion 4 signs bots may be stealing your ad dollars As bots evolve, it's only more getting more difficult for marketers to tell them apart from humans. White Ops' President and Co-founder Michael Tiffany outlines the biggest red flags.  Read more news What We're Reading The Verge No one's ready for GDPR Bloomberg Technology Netflix Is Now Worth More Than Comcast The Drum Meet Marcel: Publicis Groupe unveils its much anticipated AI platform Food Dive Kroger buys meal kit maker Home Chef for $200M Suggest a story we should read Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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