May 30 - P&G culls ads to stop overload | Google hosts mini golf events

Google shows off Home features with interactive mini golf experience ; Advertisers slow to spend on Instagram Stories, study says ; Macy's moves $400M media account to Publicis Groupe; Nestlé teams with WWE to urge fans to #ChooseWater View online | Sign up | Forward

Marketing Dive's Top News Daily edition | May​ 30,​ 2018 BROUGHT TO YOU BY — TrendKite Rethink PR: The next scalable marketing channel Fuel your strategy with the channel 83% of consumers trust most - earned media. Grab the Earned Media Evolution Kit to capitalize on emerging PR opportunities. P&G's Pritchard cops to company overloading consumers with ads Internal research revealed some people received 10 to 20 ads per month when just three would suffice, leading to a strategic realignment for the CPG giant.  Google shows off Home features with interactive mini golf experience Visitors can RSVP online, and those who attend receive a pair of golf socks and can enter for a chance to win smart home products.  Advertisers slow to spend on Instagram Stories, study says Marketers put only 16% of their budgets allocated for the image-sharing app into Stories. Sponsored Content by Marketing Dive Brand Studio Your guide to becoming a data-driven marketer In this on-demand webinar, experts from Salesforce explore how to turn your customer data into actionable insights that shape your marketing strategy. Watch now→ Macy's moves $400M media account to Publicis Groupe The change is in line with the retailer's efforts to explore new digital initiatives.  Nestlé teams with WWE to urge fans to #ChooseWater The campaign includes a sweepstakes and co-branded digital videos featuring WWE stars discussing the benefits of staying hydrated.  Read more news What We're Reading Food Dive Coca-Cola taps into new maket with launch of its first alcoholic drink Mobile Marketer Study: 82% of marketers plan to boost use of location data Sky News Sorrell stages dramatic stock market comeback with Derriston deal AdAge ABC Enters TV Upfronts Scrambling to Replace 'Roseanne' Suggest a story we should read Upcoming Event How B2C Marketers Drive Sales with Omni-Channel Campaigns June 14, 2018 - June 14, 2018 | Webinar 2 PM ETD Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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