May 29 - AmEx, Boxed pilot blockchain loyalty | Amazon's brand value milestone

Study: Amazon replaces Microsoft as third most-valuable brand; Chipotle's new drive-thru lanes are for online pickup only ; Ford tries to bridge gap between drivers and cyclists through VR; Campaign Trail: Cintas maps bathroom stops; Ikea lulls people to sleep; Vitamin disruptor delivers View online | Sign up | Forward

Marketing Dive's Top News Daily edition | May​ 29,​ 2018 BROUGHT TO YOU BY — TrendKite Rethink PR: The next scalable marketing channel Fuel your strategy with the channel 83% of consumers trust most - earned media. Grab the Earned Media Evolution Kit to capitalize on emerging PR opportunities. AmEx pilots blockchain-based loyalty rewards with Boxed The credit card company is offering loyalty members 5x the rewards points on certain products and brands during the test.  Study: Amazon replaces Microsoft as third most-valuable brand Overall, brands saw their largest-ever annual increase in value, according to an annual ranking from WPP and Kantar Millward Brown. Chipotle's new drive-thru lanes are for online pickup only Additions to some locations signal the brand's growing focus on digital and mobile ordering, which has jumped considerably over the past year. Ford tries to bridge gap between drivers and cyclists through VR An immersive experience allows the two to swap vantage points on the road, and encouraged 60% of trial viewers to change their behaviors. Column Campaign Trail: Cintas maps bathroom stops; Ikea lulls people to sleep; Vitamin disruptor delivers An app tailor-made for Memorial Day road-trippers, along with innovative print and mobile promotions, make our editors' picks ahead of the long weekend.  Read more news What We're Reading Mobile Marketer Google tests in-app ads for Feed Digiday GDPR mayhem: Programmatic ad buying plummets in Europe Bloomberg Technology Startups Colonize New York Subway, Pricing Out Plastic Surgery Ads Food Dive PepsiCo dares to go Bare Suggest a story we should read Upcoming Event How B2C Marketers Drive Sales with Omni-Channel Campaigns June 14, 2018 - June 14, 2018 | Webinar 2 PM ETD Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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