July 8 - How marketers can respond to tariff shocks | Inside Alaska Airlines’ MMM bet

How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian; Ben’s Original refreshes identity 5 years after dropping ‘Uncle’; Can Lululemon make a federal case out of ‘dupe culture’? View online | Signup

Daily Dive July​ 8,​ 2025 | Today’s news and insights for marketing leaders BROUGHT TO YOU BY — Campaign Monitor AI ate your traffic AI overviews are gutting search. Learn how top brands are using email to fight back. Read the article. Exclusive How marketers can respond with empathy to consumer tariff shocks New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince people it’s okay to buy. How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix model. Ben’s Original refreshes identity 5 years after dropping ‘Uncle’ The ready-to-heat rice marketer, previously known as Uncle Ben’s, is also launching a new platform that shows how it unites people over dinner.   Sponsored Content by Industry Dive Mapping B2B content to each stage of the new sales funnel Create more meaningful marketing touches. Join marketing experts to learn how to build a robust editorial calendar for all stages of your buyer’s journey. Register now. Can Lululemon make a federal case out of ‘dupe culture’? In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of “LululemonDupes” on social media. Read more news Best Practices for Maximizing Marketing ROI Shrinking budgets, leaner teams, and tighter deadlines are the new normal. Discover how to leverage your data to keep up in this webinar. Watch Now From Our Library Infographic Maximize Engagement with Direct Mail and Digital Marketing Custom content for Valpak Trendline Key e-commerce trends impacting retail Supported by Wunderkind View all resources What We’re Reading Digiday Generative AI, not ad tech, is the new antitrust battleground for Google CX Dive Want to deliver better customer experience? Align it with your brand experience Bloomberg Apple Loses Top AI Models Executive to Meta’s Hiring Spree Suggest a story we should read Upcoming Events 16 JUL Webinar | noon ET Mapping B2B Content to Each Stage of the New Sales Funnel Presented by Industry Dive 24 JUL Webinar | 2 p.m. ET What Today’s Teens Demand From Brands—And How to Earn It Presented by studioID and TeenVoice Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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