July 7 - Adidas unites cultural superstars | Unilever debuts AI-focused design unit

Unilever debuts AI-driven design unit to wean brands off TV-first model; Can Lululemon make a federal case out of ‘dupe culture’?; DoubleVerify, IAS develop attention measurement solutions for Snap View online | Signup

Daily Dive July​ 7,​ 2025 | Today’s news and insights for marketing leaders BROUGHT TO YOU BY — Campaign Monitor AI ate your traffic AI overviews are gutting search. Learn how top brands are using email to fight back. Read the article. Adidas unites superstars across music, sports, fashion in culture play Samuel L. Jackson narrates a striking black-and-white spot that celebrates the Superstar sneaker and features Missy Elliott, Anthony Edwards and more. Unilever debuts AI-driven design unit to wean brands off TV-first model Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like Google’s Veo 3.  Can Lululemon make a federal case out of ‘dupe culture’? In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of “LululemonDupes” on social media. Sponsored Content by Marketing Dive’s studioID Capture today’s consumer amid media competition In today’s media-saturated world, capturing consumer attention is more challenging than ever. Learn how on-the-go video drives more reach, ad effectiveness and measurable impact in this playbook. DoubleVerify, IAS develop attention measurement solutions for Snap DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology. Read more news Best Practices for Maximizing Marketing ROI Shrinking budgets, leaner teams, and tighter deadlines are the new normal. Discover how to leverage your data to keep up in this webinar. Watch Now From Our Library Infographic Maximize Engagement with Direct Mail and Digital Marketing Custom content for Valpak Trendline Key e-commerce trends impacting retail Supported by Wunderkind View all resources What We’re Reading Reuters TikTok building new version of app ahead of expected US sale, The Information reports The Wall Street Journal Michelob Ultra Is the One Bright Spot in a Gloomy Beer Market Digiday B2B and DTC marketers find themselves on the zero-click search frontline Suggest a story we should read Upcoming Events 16 JUL Webinar | noon ET Mapping B2B Content to Each Stage of the New Sales Funnel Presented by Industry Dive 24 JUL Webinar | 2 p.m. ET What Today’s Teens Demand From Brands—And How to Earn It Presented by studioID and TeenVoice Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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